SEO or Search Engine Optimization is the “art” of making your website loved by the search engines. Especially Google.

Google is by far the biggest and has the most searches so is always going to be the largest bringer of natural organic search traffic to your website. That means you  have to embrace Google and all it’s foibles.

This section covers all aspects of SEO which is separated into two generic categories

1. On-Page SEO…… Everything you can do your physical website, including your initial choice of keywords and domain name.

2. Off-Page SEO…….Is basically backlinks (These are hyperlinks from other websites, to your website, that tell Google how popular your site is and hence how much authority Google will give your site) and Social Signals (These are the number of social ineractions within networks like Google+, Facebook and Twitter etc. that show how popular your site or web page is.)