I hope you have been enjoying this series of posts on how to really make money online. Everything I have explained is part of what I actually do to make a full time living. If you apply the same principles and processes then there is no reason why you can’t do exactly the same thing.
In my last post I said I would explain exactly how to get people on your list and I will do that in this post.
“The money is in the list”. You will have heard or read that man times I’m sure. However most people still do not build a list. This is a major error and will normally lead directly to failure or at least limit your long term sustainability.
To be more exact the money is not in the list. It is in the products you can sell to your list. Having a list means you can send the same people to multiple products and make many more sales than just sending your traffic to one offer.
Think about this. Not everyone likes the same thing, not everyone has the money to buy things every day, not everyone is at the same level of experience. So one person may buy something today, they not buy something another day. They may not buy because they do not like the product, they might not buy because they do not understand the product, they might not buy because the product is too advanced fort them.
On the other hand, send them to different products at different times and the likelihood that will buy something goes through the roof.
So that is one reason why you need a list.
So how does this work in practice?
The solution is to get that email address so you can send multiple offers (and info) over a period of time.
So, as I have said previously, do not waste your traffic by sending it directly to an offer. Even if that is an affiliate offer.
With you own offers it is much easier to collect emails but with an affiliate offer you do not control the sales pages. This means you must capture the emails first.
There are different ways of doing this. For instance simply add in an email capture form after a visitor clicks on the link to the sales page. This will likely reduce your conversions dramatically as it adds additional things to before the customer gets to the sales page.
My personal preferred method is to create a lead magnet to get the email first then send the visitor to the sales page either with an autoresponder redirect or in a follow up email sequence.
What exactly is a lead magnet?
Basically it is a free offer that is so compelling that a huge portion of your visitors will want to get it. To get it they need to give you their email address of course.
A lead magnet is normally offered via a squeeze page. A squeeze page is simply a web page with only two options.
1. Add email address to get free offer
2. Close the page. (Tip: you can also use an exit pop-up to try an alternative offer at this point)
The mechanics of a squeeze page is pretty simple. It normally consist of a small pitch or headline that “sells” the free offer and an email form (i.e. first name and email) where the visitor can add their name and email address.
The headline could be text, an image or even a video but it should be short and to the point
The whole squeeze page should be visible on an average computer screen. So the headline and the form should be seen by the average visitor without scrolling down the screen.
The email form is simply a short piece of code that your autoresponder will give you. When added to the page it will then add any visitors that completed the form to your mailing list and redirect them to the free offer.
With the email captured you can then send them to the offer you are trying to sell. However you don’t just send out a sales email straight away. As you have the email address you can now do much better. Create an email series of 3-5 emails. Start off with delivering some useful content (related to the product you are targeting).
In subsequent emails explain the problems and maybe the manual solutions. Then hint that you may have a great solution to the overall problem and finally send a straight sales pitch about your latest product.
Because you will have engaged with your subscribers in the previous emails the open rates will be much higher and the likelihood of purchasing will also be higher.
Of course you can rinse and repeat the same thing for any number of offers. And once these emails are entered into your autoresponder they will go out automatically.
So all you need to do is keep adding subscribers to your list.
You can send additional traffic to your squeeze page. You can create multiple squeeze pages. You can micro niche your squeeze pages and create separate lists for specific targeted products.
For instance a “free calorie counter” can build a diet related list, “top 10 aerobic exercises” can build a fitness list, or “50 free high PR backlink sources” can build an SEO list.
Now promote highly related products and your conversions will go through the roof.
With this kind of lead capture in place you can be profitable with very little traffic. Even a few new subscribers a day can quickly build up to put plenty of money in your PayPal account each month.
If you want to know exactly what you need to do to create full time business on-line then check out my personal training at the link below
Welcome to part 4 of this series. In this post I will cover the single best way to maximise your profits.
This is the one thing can differentiate success from failure. It’s not complicated or even clever it’s just simple common sense.
In fact I covered the basics and the reasons you need to do this in part 1.
What many people do is create a product or promote an affiliate product. They then send some traffic to it. That may be from the search engines (i.e. a blog you have ranked on page one of Google) or you may have other affiliates send you traffic or you could have bought solo ads or banner ads etc.
Whatever way you send traffic in the above scenario they will either buy or not buy the product you are promoting.
This means you have a one-off shot at making some money. In practice this is unlikely to be a successful long term strategy.
As Internet Marketing is now very popular and has a lot of very professional marketers making a lot of money it is likely that you will simply be “out-marketed”.
They key reason is that these pro marketers will make lot more money than you from their traffic.
What they do is add additional up-sells to the original project (you will have seen this when buying something). But more importantly they have their own back-end of products that they will send the same traffic to over a period of time.
They can do this by capturing the emails of visitors and sending offers out to those emails.
In practice that means you may make (for example) $37 from a sale but a pro may make $100 (or more) from multiple sales.
The reason why they can then out-market you is that they can spend more money on traffic. (i.e. outsource SEO or pay more PPC etc.)
So you need to do the same. You need to capture emails using an autoresponder like Aweber or Getresponse and then email promotions to additional products . In a perfect world these will be your own products so you can get 100% of the money but you can successfully use or re-purpose PLR products or even promote high prices affiliate offers.
Huge Tip: When promoting affiliate products you should always capture the emails first before sending to the offer. Never just send traffic direct to affiliate offers.
Of course all this needs to be automated. You don’t want to be manually sending emails all the time. This is easily achieved with any of the main autoresponder services. They all work in a similar manner but with a few differences. However the basic practice is to write your promotional emails and add them to a time based autoresponder sequence.
This means that as each new subscriber is added to your list then they will be sent a series of emails promoting your various products. These are sent over a period of time. For instance after 2, 5, 7 and 10 days etc.
You can add as many products as you like to the “back-end” sequence. Sales from each product will increase your overall profits from the same traffic.
Now with a back-end sequence increasing your profits you will be much better placed to compete with the pro marketers and better placed to drive even more traffic to your offers.
OK, so now you have the process that will take your subscribers and turn them into a money generating machine.
The only question left is how do you get your traffic into your email list. Of course the mechanics are fairly simple you just use the autoresponder service to add people to your list.
BUT.. What makes them want to join your list? What ensures lots of people join your list? What ensures you convert the maximum amount of traffic into subscribers?
That, as the saying goes, is a story for another day. So keep an eye on your inbox or come back to my blog regularly to find out more.
Until December 31st TM Business Engine is 50% off. See more at …
In my last post I said I would talk about actually creating products. This can be scary are for many.
Don’t let fear hold you back it can be much easier than you may imagine.
Like everything it works better when you have a plan or a process. You will often hear me bang on about plans and processes but I firmly believe this is a massive differentiator between winners and losers.
So creating products needs a process just like anything else.
There are many media formats you can use to create products.
The easiest is probably and ebook. That is simply a written guide. You can use something like Microsoft Word or the free option of Open Office Writer. Once completed export as a pdf document so that everyone can read it and it is easily distributed.
Another option is video. Again scary for many but actually very easy. There are free options for creating videos but my favourite is Camtasia Studio.
Use Microsoft Powerpoint or again use open office (Impress) to create a presentation with either the full text or just bullet points of the text. Simply record the presentation while reading the text or talking about each bullet point.
A little practice makes this very easy.
OK, with your media format decided you now need to create the content. This is where a process will really help.
In the previous post I decided on a product title ( Overweight Teenagers Lose 10 pounds In 10 Days)
A lot of people will start wit content and come up with a title once that is completed. Personally I find having a title up front helps focus on e content creating as you will already have an overall idea in your head.
Let’s assume an ebook, but the process is pretty much the same regardless of the product format.
The processes to break everything down into small sections and build on each one until complete. Rather than just jump into writing with no structure.
So Just follow these steps.
Step 1: Decide on the chapter titles, in other words what each chapter is about. In this case you have a couple of options. You cold for instance have day 1 to Day 10. Or maybe, if you want have the same regime each day, then each chapter may be part of the regime.
So for instance: Diet, Exercise and Motivation.
Break down each into smaller sections. So for Diet it could be Breakfast Meals, Lunch Meals and Dinner Meals. Exercise may be How Exercise Works, Calculating Calorie Burn, Planning your Exercise Regime. Motivation may be Mind Set Of Thin Person, Rewarding Your Success, Getting help From Others.
So now you will have nine chapters defined. Usually a good number is around 7-10 but you don’t need to be too strict on that.
Step 2: Now you can write the content for each chapter. If you are still not 100% confident or clear on the content then break each chapter down into even smaller sections (just for the purposes of deciding on the content). For instance if you used the Day 1 to 10 as Chapters you could break each chapter down to . Breakfast, Lunch, Dinner, Low Calorie Sweets, Snacks and Exercises.
Now writing each sub section should be simple.
Step 3: With each chapter completed you can now write a simple Introduction and Summary for each chapter. Just a sentence or short paragraph that indicated the subjects covered in that chapter and brief summary of what you have covered at the end of each chapter.
Step 4: Now just add the Main Introduction and the Final Summary at the start and end of the ebook
Step 5: Format the book to make it look good. If it makes sense add in any diagrams or images that help. Add in a cover image, add in headers and footers with a title or graphics at the top of each page. Add page numbering in the footer. Also add in an Index which can be generated automatically.
Step 6: finally export as a PDF and you have your product.
Remember you can easily create a video using the same content by making a presentation with the chapter titles and reading out each chapter or even creating a presentation using all the text and reading it out.
Keep checking back for more in this series. Next time I tell you how to maximise your income from your products.
Do you want to make 2015 your year online? Until 31st December I am offering my top training program at half price (http://tony-marriott.com).
In my previous post I talked you through the reasons and and example of how and why you generally need to be selling multiple products to make much it easier to make a profit and compete with even the top internet marketers.
Product creation can be a scary idea for many people.
What kind of product should I create ebook, videos, audios?
What niche should work in?
What could my product be about?
How do I find new ideas?
How Do I create something I am not an expert in?
And many other questions that generally hold back budding marketers from being successful.
It is crucial that you understand that there is nothing stopping you making a lot of money online except yourself. Have faith in yourself and actually have ago and you can be very successful.
If you do not believe in yourself or you never give it a try you have already failed.
Let’s just talk more about product creation, or for this post let’s focus on product ideas.
Like all things there is a specific process that allows you to create a product. That includes coming up with a product idea.
A lot of product creators will think of what they consider a good idea. It may seem unique, it may seem clever, it may be something they are very proud of. However if they have not done a little market research and a few common sense tests they may be creating something that nobody wants.
There is little point in wasting time creating products that no-one wants to buy.
Although you need to understand the difference between products people don’t want and products that have not been marketed well enough (and sell only few)
For now though let’s focus on thinking up a good product idea.
In my view the easiest niches to look at are what we call the Health, Wealth and Happiness niches. These are things like weight loss, fitness, various cures, making money (in many forms) or things that give you (or other some great pleasure), anything from dating to Golf and beyond.
At this level it’s called choosing a broad niche. If this is your first time doing this then selecting something you are either passionate about, skilled in or would be greatly interested in learning will be helpful. If not then it’s still not a problem.
From the broad niche you will “drill down” into narrower niches. In fact you will drill down to a level where you can become an “expert” in that subject in a couple of weeks.
So you may start off with a broad niche like Diet or Weight loss.
You can then look at narrowing the niche by adding an subject Like women diet, men’s diet, teen diet etc.
Now you can make your niche much more specific by adding a target and/or a time frame. For instance “Overweight Teenagers Can Lose 10 pounds In 10 Days”.
Or you add something like “Easy Way For Teenagers To Lose 10 pounds”
You need to go far enough with this concept to have a very specific niche, something they really want in that niche and then define some specifics about what they are doing or how they can do it. At this point you have a title for a possible new product.
Often ideas like, Tips, Tricks, Fast Results, Simple Solution etc. can work well with this concept.
Once you have decided on a product title you need to test it to see if it will be profitable.
One of the key tests is to find out if there are enough people interested in a particular niche. This isn’t the same as looking at the number of keyword searches but more about looking to see if there a a good number of people interested in the subject. It doesn’t need to be millions of people interested.
Investigate related forums, Yahoo answers, magazines, Kindle books etc. to see if people are interested in the subject. Again not the specific keywords.
In the above example you are looking to see how many people are interested in “teen diets”. There rest of the title is simply a way of presenting your unique angle on the product.
Also check to see if there are other products selling in the niche. If there are then great. Don’t be afraid of competition. That only means there is a market of buyers.
Now you have an idea of your new product you need to physically create it. That is much simpler than you may imagine but I will save that for my next post.
P.S. If you would like to jump start 2015 then take a look at my TM Business Engine Training Program. I teach you how to use the exact same system that I use to make full time living online.
P.P.S TM Business Engine is half price if you buy it before Christmas.
I’ve been working full time online for over six years now and I have probably tried most of the money making methods around.
I have used SEO a lot and have built over 100 blogs.
Many still make a steady income today with no work.
I have use CPC ads to sell affiliate products.
I have tried Launch Jacking
I built a backlinks network
I have built autoblogs
I have created and sold training products
I have created and sold software
Initially I didn’t build a list (massive mistake)
I built a list and then promptly killed it.(stupid mistake)
I have now rebuilt a list and look after much better
I’ve converted PLR products
I’ve created PLR products
I’ve created videos (hundreds of them)
And the list goes on and on.
Over the last 6 years things have changed dramatically. Rules and regulations have been introduced, Google now automatically penalizes dodgy SEO and closes AdSense and AdWords accounts with total disregard to the users.
Paypal will close or lock your account in a flash. Clickbank and other affiliate networks requirements are now very strict.
The biggest change is the amount of people trying to make money online. The last few years the global economy has been terrible, mass job losses, wage freezes etc. and the mass availability of the internet, means lots of people looking to the internet for a quick cash solution.
Right up front I will tell you that a quick solution is not realistic. Sure you can make a few bucks by leveraging some loopholes or by using some clever (or illegal/unethical) tricks or methods but these rarely work out long term and never turn into a sustainable business.
6 years ago it was much easier but now online marketing is in the mainstream and although you can do everything from home, on your computer, don’t be fooled into thinking you are on your own. You are competing with professionals.
Professional have capital, planning, expertise and experience and can out-market most amateurs.
The main reason they can do that is because they have a profitable system at the heart of their business.
I will go into this more in a future post but basically that means that they can make more money from every customer. OK, that may not sound like the secret that will fix all your online issues but trust me when I tell you it is.
Let me try and make it clearer.
Take this simplistic example. You are a new online marketer and find a great affiliate product that makes you $50 for every sale. Now a pro marketer sees the same product and gets the same commission.
To sell the product you need some traffic, some visitors to your website. I won’t go into specific traffic sources for now but you need to understand that all traffic costs. It either cost money or it costs time. Your time is money so in practice all traffic costs money.
For this simple example let’s assume all traffic cost the same. In this case $2 per visitor to your site.
In practice the cost of the traffic is what people are prepared to pay for it. So the more money they make the more they will pay for traffic. It is the principle of supply and demand (and profit).
So in our example let’s assume you have worked miracles and have the same amazing conversions as your professional competitor.
So you both get 100 visitors at $2 each (cost $200) you both sell two affiliate product and make $100. So both of you have spent $200 each and made $100.
The difference is that the pro marketer will not stop there. That same 100 visitors (at no extra cost) will also be fed to another, more expensive product and maybe sells two of those at $100 each ($200) .
Once again the professional send the very same traffic to an even more expensive product. Maybe this time they only sell one at $250.
OK. They have now made $100 + $200 + $250 = $550
So they have made a profit of $350 compared to your loss of $100.
OK, that sucks, you seemed to be competing on an even field but your in loss and they are in profit. What can you do?
Well, how about creating your own product. Now you not just getting commissions but the all the money. So maybe instead of $100 you get $200. Great you are now breaking even.
Now your competitor does exactly the same thing and instead of making $550 they make $1100.
Wow, They are well in profit. In fact they are doing so well they are prepared to pay more for their traffic as they can still make a profit. So this forces the traffic cost up to, say $3 per visitor.
Oops! bad news for you as if you have to pay $3 a visitor that’s $300 for your traffic and only $200 earnings, so back to square one with a $100 loss.
This is one of the fundamental reasons why new starters and even seasoned marketers struggle to make consistent and repeatable profit. When they fail the belief is that the traffic is too expensive or too hard to get. In fact that is not true.
The issue is they do not have a good solid business system in place to make the most out of the traffic they do get.
Ask yourself, how much would you be prepared to pay for 100 visitors to your website?
$10? Of course if you can make $20
$1000? of course, if you can make $2000
Now ask yourself how easy would it be to get 100 visitors for $10? Probably quite difficult.
How about 100 visitors for $1000. Yes absolute doddle.
OK some extreme examples there but I am just trying to prove the point.
You see the traffic cost is not relevant if the earnings are high enough. So the way to a profitable business is not to reduce the cost of your traffic. It is to increase the income that traffic brings in.
Over the last 6 years this one thing that has kept me on top. I didn’t do it from day one. Unfortunately I had to learn from my own mistakes and build my system over time. Now this system is what pays my wages. It allows me to live where I want and gives me the freedom to do what I want.
In my new training the TM Business Engine I teach my exact system. I take you step by step through understanding exactly how the system works and exactly how to build it for yourself.
The TM Business Engine is probably one of the most in-depth and complete internet marketing training courses ever produced.
I will be launching this training at full price very soon but as my Christmas present to you I am offering it to my subscribers only at half the launch price.
I will be sending out some more tips and guidance on creating a profitable online business in future posts but if you want me to take you through everything right now then watch this video.
P.S. This offer is only available before Christmas
No this does not require you to pound the pavements in your local town. One of the great advantages of local businesses is that most are desperate to get their businesses online.
These are the facts:
Most local businesses are aware ,or certainly becoming aware, that new technology is literally stealing customers away from the people that do not embrace it.
Most local searches are now made on mobile phones. People really don’t just wander into town these days. Time is short and there are always better things to do than window shop.
People will now search online for what they want, check the specifications and check the prices. Not everyone wants to wait a few days or more for things to be delivered from an online retailer. Some items just are better bought from a local expert.
You can only get so much information online and often need both the expertise and comfort of talking a real human who knows his trade. That’s what local business is all about. And the customer gets to bring it home with you!
In some cases customers have to go to the local business. Think bars, clubs, coffer shops, restaurants, nail bars, tanning salons and the list goes on.
So a local business will need their own website and may even want to sell their goods or services directly from it. At the very least they will need to be listed in the hundreds of local business directories that seem to come up when you search for local products and services.
If a local business is not in these directories they can be sure their competitor is.
Here’s a scenario, Julian is wandering down the street with his new girlfriend. “Shall we stop for a coffee and blueberry?” Yes please. Julian whips out his mobile phone taps in a quick search for coffee shops, GPS knows where he is and immediately he gets a list of coffee shops in that local area. Raouls’ Coffee and Patisserie sounds great and 5 minutes later Julian’s sat with his girlfriend in front of a steaming cappuccino and a blueberry muffin and all is right with the world.
However just round the corner Maria, the owner of the Little Lovers Coffee Shop sits alone wondering why things are so quiet today.
Reason being is that her business is not properly listed in the local directories and search engines. Such simple things can cause problems, wrong address listed. Or different addresses listed in different places. Maybe not showing the opening times or the business has some poor reviews. A whole raft of reasons to either not show in the local search results, or to put people off coming.
So all you need to do is identify Maria because she is in dire need of some expert help to get her business seen online. If you can find Maria (and all the other business owners who don’t have websites, are are not listed in the local business directories, or have no Google+ Page or Facebook page) then you have have some very hot local leads from businesses that should be easily convinced that they need help.
Finding leads manually can be very time consuming but you can search the local business directories and Google + and find businesses that look like their listing are incomplete. Then look further into what else they have or don’t have. Of course anyone that has no listing will be missed completely.
There are also a number of software tools that find local leads Almost all of these scrape Google Plus for business details and then check them against other listings etc. Again these will not find any businesses that have no listings and of course scraping Google Plus breaks the Google T&C’s and may become an issue.
However I may have the perfect solution for you. I’ll let you know exactly what that is in my next post [Part 4]
Don’t try to make more money. Sounds crazy right?
I consider myself extremely fortunate to be able to earn enough money online to live the way I want to.
I am from the UK but spend most of my time with my wife Debbie in our Greek seafront apartment. My home office looks right over the beach and the Aegean. When I travel back to the UK I take my laptop of course and that allows me to carry on my business.
One of the huge benefits of the so called Internet lifestyle.
So why am I able to do this when so many seem to struggle to even make that elusive $1 a day?
There are a whole hoard of reasons of course and every individual is different but when looking back over my life I have come to one conclusion.
Chasing the money is the wrong way to do anything. If you set your main goal as making money then it seems to cloud or distract you from doing the things tat will actually make you money.
OK, you can make money in the short term or even work for an hourly wage but I mean the “flexible money”.
That’s not an amount (that varies depending on what you want from life) its a type of money. One you can earn while still doing other things you want to do. One you can sustain and one that will keep going even when you stop.
I used to think there has always been a bit if the entrepreneur in me. However more recently I realize that I was just someone who wanted more money. That is very different thing.
I have worked my entire life since I was 15 years old and for the much of that time I didn’t earn enough money, or at least as not as much as I wanted. So I was always looking for ways to earn more.
I spent some time in Royal Air Force and for much of that time I also had a second job. I worked in a bakery at night for a while and in an electronics store but even that was limited because of the hours I could work and the hourly wages I could earn.
At some point I realized that the only way I could earn enough was to do something that was not limited to an hourly wage.
One bright idea was to buy up broken televisions, fix them and sell them. Actually I didn’t really know how to fix televisions but in those days all TVs had valves and a duff valve was usually the problem. So basically I would swap valves around in the TV’s until I got some to work. The rest I just threw away.
So for a while that seemed to work. Certainly better than 12 hour shifts in Bakery.
However soon I had difficulty sourcing enough broken TV’s (and valves) and realized that that if I stopped, so did the money. It really wasn’t a viable long term business.
I did partner up with a friend at one time and we opened a fruit and vegetable shop. Again it was great for awhile but soon realized that you need to be in a shop all day to sell things. You also need to be up early in the morning to get your fresh stock. Put it all on the shelves and clean up at the end of each day.
Actually soon realized my effective hourly rate had actually gone down to peanuts. So another great idea bit the dust.
I tried many ideas like that throughout my working life. Each one was in addition to my day job and always driven by wanting more money, and each one ultimately failed.
After leaving the Royal Air Force I worked for a computer company and for a number of reasons I simply knuckled down to my day job and gave up on the “money making” ideas.
Fast forward a few years and I have good job that pays pretty well. At least enough for me to meet the bill’s each month, a couple of holidays every year, a nice car etc.
My wife Debbie had always worked up until that point but now the kids had all left home and we wanted to have more time together and enjoy going out for meals, going on trips, all the little things that you can enjoy together more as your kids grow up.
Now with more time on her hands while I was at work Debbie started a small business selling jewel on Ebay. It was very early days for Ebay then and I knew nothing about it. It stared as little hobby but seemed to grow rapidly.
Debbie bought the jewellery in bulk from Ebay and then sold them individually on the same site. Except for a daily rip to the post office I stared to realized that she was creating money out of thin air.
Seeing this go on obviously peeked my interest so I did a bit of research and looked at Ebay and found that you could sell digitally delivered products (I don’t think you can do that in the auctions now but you could then). I didn’t want to be making trips to the post office each day so figured digitally delivered products were a great idea.
The point here is I wasn’t doing it to make any money I was just curious about the way it worked, about the process.
So I set about buying a load of ebooks from Ebay and then set up and automated a process to sell them and deliver then via email. This worked great. I only sold them for pennies but they sold quickly and soon my ebay sales numbers were in the thousands. With Ebay fees I made exactly zero money doing this but I was fascinated by the process of going to work and coming back to see another 40 or 50 sales.
At some point I thought. Hold up, would people pay to know how to do this. All the automation I mean. So I wrote my own ebook that basically was a load of screen shots setting up the Ebay sales page and and autoresponder using my own email. Can’t remember what it was but equivalent to today’s Microsoft outlook.
This time I actually charged something like $15 for the ebook and it sold from the very first day. Now everyday I came home from work to find more money in my Paypal account. All on 100% autopilot.
At this point I wasn’t doing it for the money but I was fascinated about how it just seemed to create money even if you were not there to do anything. Actually that money kept coming for quite some tine and paid for few nice holidays.
Looking back I should have had the foresight to realize that it could have been turned into a major sustainable business but I was happy in my day job.
Fast forward again a few years and I am definitely not happy in my day job, in fact it was making me ill. So thinking back to my Ebay experiment I figured that I could do that full time and decided to leave my job and start an online business.
Was it as easy as I had imagine. Definitely not. You see I was now all about making money. So I tries all sorts of things. Just like many of you have done or will do. The shiny object syndrome ran rife as I tries to make every idea I had or read about work to make money.
None of it did.
My real break can when I paid for training course on building and monetizing web pages. It was webinar based over about 8 weeks and you followed the guy building a website from scratch, ranking it and adding AdSense and finally flipping it.
I followed along and to be honest was stunned when I ranked my first site on Google page one and Ad sense earnings started flowing in.
Did that mean that this was the best model foe making money on the internet. Of course not. It’s one of many business model that can work.
The difference here is I was following a plan that build the foundations, then built something on those foundations and only at the very end did it get monetized.
The shocker was that as soon as the monetization (AdSense) was added the money started to roll in.
I realized that if I had done this exact same model myself with the only objective in my mind to make money then I would have failed.
I would have done things differently, trying to get the money quicker.
I now realize that making money is easy. It’s all the work you need to put into creating the system first that is the hard work.
Do that right and the money comes automatically.
From that point my entire attitude to making money online has been different. I no longer try to make money. I try to make products that are useful and valuable or build systems that work etc.
If I get that right then the money comes in by default.
Now I think back to many of the “money making” schemes I tried previously and realize that if I had spent time building a business instead of trying to make money they would have likely been much more successful.
These things tend to compound. The more time you can spend building or improving your business the more successful it is likely to be.
My old fruit and veg shop? Perhaps something as simple as paying someone to fetch the fruit and veg to the shop every the morning would have freed up enough time for me to research stock prices and talk with suppliers, spend more time with customers understanding what they wanted.
Maybe if I had re-invested the money from selling old televisions into buying some newer stock I could have built of a real business.
So don’t try to make money, try to build a business. As long as your focus is on making money it will not be on your business.
In this second post about local business opportunities I want to talk about local directories.
Local directories are simply websites that store the names, address, telephone numbers, opening times etc. of local businesses.
When I say local directories I mean any directory of course as some are national or international directories (yellow pages etc.) but may “regionalize” their content.
Their sites often rank pretty well in local searches as people are looking specifically for things like pizza parlours, hair dressers, plumbers etc. in their local area.
So it quite likely many of the directories will appear on Google page one when local searches are made.
This makes them great for pulling in customers of course so it is beneficial for business to be listed in the directories.
They also act as “backlinks” to the business especially if they are listed in Google+ .
These listing (Business name, Address & telephone specifically, also know as NAP) are called “citations”. If the citation matched Google+ then that is another “ranking point” for the business to appear in the magic seven local results on Google page one.
So two good reasons to be listed in the directories.
Next you need to understand how the directories get populated. Generally they get their data from a number of central databases. This data may or may not exist and may or may not be correct.
So in practice if nothing is done then any specific business’s details may simply be incorrect, out of date or not exist at all.
Clearly to get the best chance of being seen and being found online is to appear in as many local online directories as possible. Of course the business details need to be 100% correct or things could actually be worse than not being listed at all.
So this is your opportunity to make sure local business are listed in as many local directories as possible. This is an easy service you can supply to offline clients.
In fact you don’t even have to work “offline” yourself. You can perform this kind of service from anywhere as all the work is done online.
Adding and Updating Directories
Of course you can go to each directory in turn and add or correct the customers details. Remember to Make sure Google+ is correct first and then correct all other listings to match.
This is all free to do but just takes tome of course.
To make this easier yiu could hire a VA or a service to do the actual updating. You will need to pay for that of course but you could handle a lot more business that way.
There are couple of great services available that you use easily
1. Yahoo local
2. Moz Local
They work slightly differential
Yahoo offers a service to keep updated the top 40 directories for you. You just give them the details and they will ensure everything is updated. This service cost around $29 a month (paid quarterly).
You simply need to pass on that cost plus you management fee and your service is done. The client will give you any changes at any time and you can add those to Yahoo and they will be done automatically.
You will also reports and statistics on the listings like view and clicks so you can see what is working for you and what is not.
Most listing allow photos etc. to be included and this is all part of the service. You can send monthly reports of the listings performance to your clients so they can see the value of the continued service.
Using this you can build up a nice recurring income.
Moz works differently in that it updates the “source” data abrogators that feed the directories and search engines. This means correcting the listings at source so they filter down (remember I said that only a few master databases feed all the directories?).
One big plus with the Moz service is that it is only $49 a year (per business listing).
Moz Local is pretty new so currently you need to manage a spreadsheet with all your listing data on and upload it to Moz. This does allow you to batch upload or batch edit any listings.
As Moz grows you will see many improvements in the service. Moz is master at this kind of stuff so keep a close eye on them.
Both Moz and Yahoo offer free “Business Reports” so you use those to engage new clients. Simply run heir businesses through the report system and let them see the results. Both have pretty good graphical reports that will are great for putting in front of a customer. (Or just email them the URLs).
You can checkout a report here at Moz Local
and here at Yahoo Local
Both sites have a “How It Works” link on the pages so check those out for additional details.
I have created of videos for you to see these in action below.
I just wanted to talk little about local business opportunities. By that I mean the opportunity for you online guys to help local offline businesses get (or improve) their own online presence .
Many local businesses already have websites but most are low quality and most have been put together by people that do not understand SEO or anything about local rankings.
So with only a little SEO understanding and some guidance you can offer some cool services to local businesses and make a pile of money at the same time.
SEO and other online services to local businesses still has a premium price ticket and 4 figure payments are the norm rather than the exception.
Monthly retainers or ongoing service or management charges are also normal so recurring income is very easy to build up.
Of course you can do this either completely online yourself or if you are prepared to go out and talk to prospective clients then the world’s your oyster.
So wanted to tell about a few things that I think are real winners. Some very new stuff so not many people are doing this. Nice, easy to sell services that all mean you need pretty much no skills at all as they are all ”pass through services”. I.e. you sell a service and someone else delivers it. You act as the middle man and manage it all.
The first service I want to tell you about is Google’s new “Business View”.
This is super cool very impressive service that is has basically got everything.
It is super cool looking, all the material and demos you need are freely available and look great. The service is supplied via Google approved photographers that do all the work for you.
I have put together a video on how it works and how you could sell this service easily to local businesses (first video below).
The actual service creates a 360 degree panorama of the inside of a premises and is integrated with Google maps street view so that you can actually “walk around” inside a shop or restaurant online.
Searchers can see inside of a shop before even leaving the house.
How cool is that?
It works best for businesses that look good on the inside like cool coffee bars, fashion and clothes shops, smart pubs and restaurants , car showrooms in fact any business that wants to show off what’s inside.
Checkout the videos below and see what I mean.