Hi and welcome to The Online Income Club.
WHAT IS KEEPING YOU FROM MAKING MONEY?
- Do your basic skills let you down?
- Can’t get enough site content or articles?
- Can’t create your own products?
- Don’t know what best Affiliate products to promote?
- Can’ t get enough traffic?
- Struggling to get backlinks?
- No idea how to find profitable keyword
WELL YOU’RE IN THE RIGHT PLACE TO FIND OUT ABOUT ALL THAT AND MUCH, MUCH MORE…..
The sole point of this blog and membership site is to get you earning money. If you have never earned a dime online before then will show you how you – starting right now!
If you are earning money online – fantastic. I will show you how you can ramp that up and move from earning online to earning a living online.
All the answers to the questions above and whole lot more besides is right in front of you now.
In this second post about local business opportunities I want to talk about local directories.
Local directories are simply websites that store the names, address, telephone numbers, opening times etc. of local businesses.
When I say local directories I mean any directory of course as some are national or international directories (yellow pages etc.) but may “regionalize” their content.
Their sites often rank pretty well in local searches as people are looking specifically for things like pizza parlours, hair dressers, plumbers etc. in their local area.
So it quite likely many of the directories will appear on Google page one when local searches are made.
This makes them great for pulling in customers of course so it is beneficial for business to be listed in the directories.
They also act as “backlinks” to the business especially if they are listed in Google+ .
These listing (Business name, Address & telephone specifically, also know as NAP) are called “citations”. If the citation matched Google+ then that is another “ranking point” for the business to appear in the magic seven local results on Google page one.
So two good reasons to be listed in the directories.
Next you need to understand how the directories get populated. Generally they get their data from a number of central databases. This data may or may not exist and may or may not be correct.
So in practice if nothing is done then any specific business’s details may simply be incorrect, out of date or not exist at all.
Clearly to get the best chance of being seen and being found online is to appear in as many local online directories as possible. Of course the business details need to be 100% correct or things could actually be worse than not being listed at all.
So this is your opportunity to make sure local business are listed in as many local directories as possible. This is an easy service you can supply to offline clients.
In fact you don’t even have to work “offline” yourself. You can perform this kind of service from anywhere as all the work is done online.
Adding and Updating Directories
Of course you can go to each directory in turn and add or correct the customers details. Remember to Make sure Google+ is correct first and then correct all other listings to match.
This is all free to do but just takes tome of course.
To make this easier yiu could hire a VA or a service to do the actual updating. You will need to pay for that of course but you could handle a lot more business that way.
There are couple of great services available that you use easily
1. Yahoo local
2. Moz Local
They work slightly differential
Yahoo offers a service to keep updated the top 40 directories for you. You just give them the details and they will ensure everything is updated. This service cost around $29 a month (paid quarterly).
You simply need to pass on that cost plus you management fee and your service is done. The client will give you any changes at any time and you can add those to Yahoo and they will be done automatically.
You will also reports and statistics on the listings like view and clicks so you can see what is working for you and what is not.
Most listing allow photos etc. to be included and this is all part of the service. You can send monthly reports of the listings performance to your clients so they can see the value of the continued service.
Using this you can build up a nice recurring income.
Moz works differently in that it updates the “source” data abrogators that feed the directories and search engines. This means correcting the listings at source so they filter down (remember I said that only a few master databases feed all the directories?).
One big plus with the Moz service is that it is only $49 a year (per business listing).
Moz Local is pretty new so currently you need to manage a spreadsheet with all your listing data on and upload it to Moz. This does allow you to batch upload or batch edit any listings.
As Moz grows you will see many improvements in the service. Moz is master at this kind of stuff so keep a close eye on them.
Both Moz and Yahoo offer free “Business Reports” so you use those to engage new clients. Simply run heir businesses through the report system and let them see the results. Both have pretty good graphical reports that will are great for putting in front of a customer. (Or just email them the URLs).
You can checkout a report here at Moz Local
and here at Yahoo Local
Both sites have a “How It Works” link on the pages so check those out for additional details.
I have created of videos for you to see these in action below.
Just wanted to talk little about local business opportunities. By that I mean the opportunity for you online guys to help local offline businesses get (or improve) their own online presence .
Many local businesses already have websites but most are low quality and most have been put together by people that do not understand SEO or anything about local rankings.
So with only a little SEO understanding and some guidance you can offer some cool services to local businesses and make a pile of money at the same time.
SEO and other online services to local businesses still has a premium price ticket and 4 figure payments are the norm rather than the exception.
Monthly retainers or ongoing service or management charges are also normal so recurring income is very easy to build up.
Of cours you can do this either completely online yourself or if you are prepared to go out and talk to prospective clients then the worlds your oyster.
So wanted to tell about a few things that I think are real winners. Some very new stuff so not many people are doing this. Nice, easy to sell services that all mean you need pretty much no skills at all as they are all ”pass through services”. I.e. you sell a service and someone else delivers it. You act as the middle man and manage it all.
The first service I want to tell you about is Google’s new “Business View”.
This is super cool very impressive service that is has basically got everything.
It is super cool looking, all the material and demos you need are freely available and look great The service is supplies via Google approved photographers that do all the work for you.
I have put together a video on how it works and how you could sell this service easily to local businesses.
The actual service creates a 360 degree panorama of the inside of a premises and is integrated with Google maps street view so that you can actually “walk around” inside a shop or restaurant online.
Searchers can see inside of a shop before even leaving the house.
How cool is that?
It works best for businesses that look good on the inside like cool coffee bars, fashion and clothes shops, smart pubs and restaurants , car showrooms in fact any business that wants to show off what’s inside.
Checkout the videos below and see what I mean.
I haven’t posted for a while on my blog.
Shame on me……………
I’ve been so busy updating WP Pipeline and working on my latest product with Anthoni Gardner (More about that in another post) that I have had zero time for anything else.
But that’s my sob story
So just wanted to chat a bit about trending keywords. What are trending keywords?
What that really means is that you find keywords that no-one is really using or searching for yet. That way Google thinks they are of little value, no-one is targeting them and you can easily rank for them. Of course they have no traffic and you will make no sales so what’s the point?
That’s where the trending bit comes in. Trending keywords are those that have no searches now but sometime in the future will have a lot of searches. At that point there is a “sweet spot” where it is easy to rank on Google page 1 but there are lots of valuable searches.
In some cases a huge amount of searches. A little while back I was using a technique with trending keywords to target a lot of different things. New product launched were very successful. Like $500-$1100 in a week for one 4 page blog.
My Royal wedding blogs went crazy and I made most money in AdSense I have ever made in one month from just 3 sites. All on the same subject (Kate and Williams wedding).
OK, it was great money and pretty easy to do. Like all things it had a downside. Trends don’t usually last very long. If they do the big guns come out and try to take over the niche. Either way you end up with no traffic or a lot of work to keep your rankings.
BUT, and it is a big BUT, in the short time that you can rank highly and the traffic spike hits you can literally make thousands of dollars from on site in few days.
For me it was not a long term business model as this is is my full time job and I needed a more consistent income that I don’t need to be re-createing all the time.
AS a part time income strategy it is pretty cool though.
What spurred me to write this post was a new WordPress plugin I saw called Auto Traffic Trends by a guy called Michael Young.
He created WordPress plugin that basically used all the (now available) trending searches information from a lot of places on the web including Google. The plugin found the trends, build basic video and Amazon review pages using the trending keywords and auto posted them to your blog along with the right Amazon product and AdSense.
He seems to have found away to create perpetual “trending” posts. That way he has overcome the issue of the trend “fade” that makes these things usually short lived.
So my thoughts were, if you have a few jaded blogs that are not making you any money then why not try this plugin and see if it can ramp up your traffic.
Michael and his guys are also giving a free Webinar to show exactly how to put this plugin to best use so I highly recommend you attending that or at least watching the replay.
You can see more about Auto Traffic Trends by clicking this link
You can grab your free copy of Google Pirate from here
In Part 2 I want cover some of the things you absolutely need to
understand when deciding if a web page is actually high quality.
Google’s latest Panda update will most certainly be looking to
penalise more “low quality” sites so it is imperative you
make sure your web pages are truly high quality.
In few days I will also post [part 3] that covers identifying
web spam and other things that will put your pages into penalties.
I have created an extensive tutorial on this whole subject of web
page quality based on the the published (and unpublished) guides
and guidelines of Google. It’s available at the link below. I
don’t normally produce products at this low price but I want as
many people as possible to take this one up. Without this
understanding every website and web page you ever create will an
uphill struggle at best.
I spoke last time about User Intent. That means “what does the
user actually want to do when they type in query in the Google
search engine”. This is crucial that you understand this. If
the web page the searcher lands on does not “fulfill” the
user intent the they will simply move on elsewhere. Ads, sales
pitches, affiliate links, opt-in forms will all be ignored as the
simply “BackPage” to the search results to try something
When I say “User Intent” for the search query I really
mean your target keywords. The keywords you are expecting people
you find your site with
There are three types of user intent.
1. Action (want to something like take a test or compare prices)
2.Information (want information about something like how high is
3.Go (go to a specific page i.e. Google homepage or AdWords Keyword
These are know as ” Do-Know-Go”.
Of course you need to identify the precise user intent, for
instance the keyword “Makita 2350 Power Drill” is most
likely to have a user intent to purchase that item (Do) . While
“Makita 2350 Power Drill spec” would be looking for the
technical specifications of the product (Know) and Makita”
would probably be looking for the manufactures web site (Go)
These “intents” are quite specific. So let’s take a
typical example of the mistakes webmaster make with this (you may
recognize this :)
Your keywords “Makita 2350 Power Drill” is for a web
page that gives an in depth description of the technical
specifications of the product. Even offer some great information
on how to use it, safety tips and explanation of many of the
add-ons and attachment that are available. Lots of pictures of the
product and even a cool video of it in action. The page may have
taken you days to complete. You’ve added a couple of AdSense
blocks on the page, nothing too intrusive.
Is this high quality page? Quiet Simple NO
It does not fulfil the user intent. The user (of your keyword)
wanted to buy a drill NOT learn all about about a drill. It is a
classic error of sending a “Do” query to a “Know” page
(or any other combination). Not fulfilling the user intent
means all your good work on that page has been wasted.
Google will not rank a page for a keyword that does no fulfill the
Next think about web page “Purpose”. This is NOT the
same as user intent when assessing your web pages. To assess the
“content quality” you need to ignore user intent. Look at
a page in isolation and decide what the purpose of the page is.
i.e. to sell something, to calculate currency exchange, to show the
latest news items etc.
When you understand what the page purpose is then you need to
ensure it is in fitting with the overall objectives of the site. So
what is published in “about us” and what you can see on
the home page. This is why “niching” your site is a good
idea and sites with “random” subject posts or content do
not do well.
Looking at “content” quality specifically you need to
identify the main and supplementary content of the site. i.e. the
main content will be that which achieves the purpose of the page.
Supplementary content helps and adds value to the page purpose.
One common mistake is to have no supplementary content or
supplementary content that is unhelpful.
Of course you need to look at all the usual things you would think
of as quality content” like spelling grammar, does it read
well? is it interesting? do you believe it? Would you trust your
credit card to it?
There is an awful lot more to assessing the quality of web page (in
Google’s eyes) and I will cover some more in my next email.
However I cannot possibly cover everything in emails so I have
produced an in-depth tutorial of over 100 pages (not for the
faint-hearted) plus self -assessment check-list/forms you can use
on your sites or even your clients. It is the very basis for all
good websites. If you intend to be successful with SEO then you
must understand and apply this information. There will still be
work to be done after this but without it you could literally be a
non-starter. It may actually be the very reason why many of you
just do not see success with your web sites.
You may or may not be aware but there is new round of major Google updates coming. The first is a new Panda update that will take effect tomorrow (Friday 15th March) or maybe Monday, according to Matt Cutts.
There is also talk by Matt of a new Penguin update and an frontal attack on a link network in the pipeline, but no dates as yet.
There have been many Panda and Penguin updates since those algorithm changes were first announced but the next round is likely be much harder hitting that we have seen recently.
Aimed at hitting poor quality web pages and so called “web spam” (anything that Google thinks you are doing to manipulate the search results).
Most of you will already know that great content is now the name of the SEO game. The best way to succeed and benefit from Google massive search engine is create great sites for real people. First and foremost that means quality content.
The biggest challenge I have seen is judging quality content. It may seem odd but I find most people just do not take a real view of their own web pages. OK, there is bound to be some bias after all it’s your baby, all your hard work. It’s hard to be self critical and brutally honest when assessing yourself.
Truth is though most people do not actually know what “quality content” is. Don’t take offence I don’t mean your a bad judge or anything. I mean Google keeps their quality measures so close their chest that all we really do is “best guess” what they want.
Sure we can test and analyse things. I run a lot blogs , mainly for test purposes. I purposely give them poor content, bad link profiles, overdose with ads etc. to see what actually forces web pages or web sites into Google’s penalties (and how to get out of them!).
Why would I do that? Well the way I see it is that it’s fine adding good content and trying to follow the Google rules but it only takes one mistake to get your site penalised and find it sat at position 600+
Even very minor mistakes can see your site drop from a good page one position to page 5 or 6 overnight.
These minor mistakes are what Google mean by web spam. Basically anything they do not want you to do.
To be fair they have never wanted you to do it but they are just getting much much better at spotting it and penalizing it..
Through Panda and Penguin Google have been able to use human reviewers to “rate” web page quality in detail. This information gets fed into the robots and that way they can implement automated penalties for this low quality content or spam sites.
In fact I would be surprised if you know all the things that constitute web spam. Certainly nothing to do with email spam.
Likewise did you know that you cannot assess page quality just by looking at it?
That’s right! Users have something called intent. Web pages have a purpose. Fulfilment of intent and achievement of purpose are the fist steps to assessing a pages quality.
Can you distinguish between main and supplementary content?
Do you know their purpose
Do you know how one must help the other?
You see we haven’t even got to the actual text, graphics, videos and other actual content yet. Quite simply if you do not fully understand the foundation judgements you must make before assessing quality then you just won’t get it right.
That’s proved by the shock and confusion of webmasters everywhere as all their site plummet in the ratings after just one more Google update.
Everyone feels the rules have changed but the reality is the rules haven’t changed, simply the enforcement got better.
Because all (and I mean all) SEO has been about manipulating the gaps in Google’s algorithm. Even things considered white hat really aren’t in general.
They are just things Google have not caught up with yet.
In Google’s own words
A web page created for the sole purpose of making money with little added value to the user is considered spam.
Do you know what Google consider enough added value? or even what may constitutes added value?
I’ve been working on this for months now. Since late last year in fact and it has been an extraordinary enlightening journey. Which culminated in Google releasing a cliff notes version of there web page quality raters guide a few days ago.
Sadly it was woefully incomplete and cut to the bone. However it kind of opened a flood gate because up until then any copies and reference to that document had been secret and in fact a lot of legal threats and letters went around a few times when anyone attempted to leak the document.
There a lot of stuff I was not able to share in the past. Now it’s (a bit of at least) in the open, I can now do so without the fear of Google’s attorneys coming after me.
I’ve been talking about authority sites for some time now and it really is the way forward. Building authority sites is your only protection against future Google changes. Like I said the rules haven’t really changed just how well the are enforced and that will continue (and very soon). So that means if you have all the basics in place. Quality, up to date content, great site structure, good keywords, good quality backlinks and a natural anchor text profile then you will have the basis for a web site that Google loves and will reward.
How you go about ensuring that your content has purpose, is of good quality, serves the user intent, is spam free and your site is reputable will be the subject of part two of this post in a few days.
First off lets be very clear
Google is killing of low content, low quality sites.
What they refer to as “Authority Sites” are the new way into
Google’s top rankings.
Check out any top 10 search these days and you see a lot
more authoritative sites and very few (if any) small sites.
I have put together an explanation of authority sites and what you need to be doing to keep up with Google right here in this post.
So how do you create authoritative sites?
Great content, Great content & More great content!
But where do you start? As always, you start with keyword research.
Just as important today as it has ever been but you need work smarter.
Authority Sites are the way forward for SEO
Authority Sites will stand the test of time and stay ranked
Authority sites will rank new pages fast
Authority sites will rank “hard to rank” keywords much easier
Authority sites will rank for keywords you never even targeted
Authority sites are money in the bank
So you need to start thinking differently.
Forget fast rankings
Forget targeting one keyword per page,
Forget only five posts on a site
To some degree forget about keyword competition.
Start to build authority sites or start make your current sites into
authority sites. Focus on adding interesting and useful content to you sites. Focus on content quality and visitor experience. I know the old idea was to get them to your page, get them to click and ad. We’ll those days have gone. The new way is to get them to your site, engage them with content, keep them interested and on your site, sure sell or advertise on your site, after all you are here to make money right?
Oh, and while there interested get your visitors to sign up to your list, give away some cool stuff, offer related, interesting and valuable free products. Get them on your list.
Like I said above , some of the old keyword research ideas can go out the window. Authority sites bring in most of their traffic from long tail keywords. So for instance you may target a “Valentines Day” as a keyword. What is your chances of ranking in the top ten for that?
Well with authority sites you just don’t care. Very few people look for “Valentines Day” anyway. More likely “what is great present for my girlfriend on valentines day”. And that’s the kicker. As your site grows and gains authority it will rank for all sorts of long tailed keyword phrases.
So you can happily target high competition keywords and still win. Even better, long term you may even rank for those very high competition keywords.
That also means you can target more than one keyword on a page (related of course). Think about this, if you have more keywords on a page then your backlink anchor text can be more diverse. Another winner in the Google stable, avoiding those Penguin and Panda penalties.
The next step in authority sites is LSI (Latent Semantic Indexing). Actually this is a commonly, incorrectly used expression. For current search results Google probably does not use true LSI.
It is likely that it would massively increase the required processing power and storage needed.
However what is abundantly clear is that Google most certainly does use some king “Semantically related words” measure. That means that there is an expectation that certain “semantically related” words are likely to appear in content on a particular subject.
Realistically if you read an article on David Beckham you would expect to as find words like football and Victoria etc. These semantically related words will help improve the look of your content in the eye’s of Google. So articles with these words will score higher for SEO than those without.
Understanding which words are considered “semantically related” can be a challenge. Some things are obvious (you’d think) but how do you know what Google actually think (in SEO terms).
The only real way to understand that would be, as an example, to do a Google search for “David Beckham”. Take look at the top 10 results. Go to those web pages and read them. Make a note of all the keywords that appear on those pages and see which ones occur regularly.
As Google have placed these pages in it’s first page results then it is actually endorsing the content. Whatever words are being used in the text of these top ranking pages are what Google are looking for.
So back to your authority site. The very keywords that are appearing in the top ten results for any specific search are the very same words you should be adding to your content that targets the same keywords.
Following and repeating this process is the way forward to create sites with authority. These sites will will need a constant source of content while continually gaining authority. At some point the authority itself will rank even more keywords, rank tougher keywords, new pages will rank quickly and your visitor number will grow.
These sites are much more stable as well. Newcomers don’t knock you off the top with one backlink blast.
Other advantages. Exact Match Domains are just not required, in fact not having one may be an advantage. Create a cool brand rather than a keyword. Target your keywords in the extended URL rather than the domain name.
Good SEO practices are still required, however mass back linking etc. is just not needed or even desired so the amount of work to do is actually reduced for the same results.
Finally as is a good structure is important. Try to tier your website keeping things in a “related” tiers so that Google can easily understand what your site is about and what parts are connected.
For instance, if your site is about Jewellery, the structure it in tiers of Necklaces, Bracelets, Anklets, Earrings. Under each main tier heading add Silver Mount, Gold Mount and under those add Diamond, Emerald, Ruby, Pearl. You can then add articles to each one
So your URL structure will look something like
JenkinsJewllery.com/earings/silver_mount/emerald/how_to_ select_the_best_cut_for_your_ face shape
A very clear indication to Google as to exactly what should be on that page.
Then add compelling content and few Semantically related keywords for the perfect post.
I have created a cool new plugin “Authority Site Keyword intelligence Tool” that allows you find all the authority keywords you need in minutes.
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The Google Penguin hit on 24th April and has been one of the biggest impacts on web masters, just about ever. If you build websites and have been following the current SEO advice the it very likely that you will have been hit by Penguin.
It was a change by Google clearly designed to hit people (sites) who “do SEO”.
I won’t get into the Google/SEO argument here but you can find more of my views on Google’s thoughts in other posts here on the blog
What I want to do in this post is explain what Penguin actually is and, importantly, what is not. Also to demystify Penguin v Blog Network.
First off you need to decide if you were hit by Penguin and those I pretty easy. The only real measure is if your site took a dive in the rankings on or just after 24th April.
Penguin is a site wide penalty so if you are hit you will likely lose ranking for all your keywords.
So what is the Penguin Penalty?
After looking at a lot of sites and talking with a number of other top marketers who have been making the same analysis we have come to a clear conclusion.
Firstly Penguin is an algorithm change so it measures sites dynamically. So the good news is that if you fix your problems you should see an automatic return of your site.
Penguin is about two things, or at least there are two factors that seem to dominate the results wee have seen. Penguin is all about your site link profile. Importantly it is NOT about site content. There are no changes on your site that will help you get back from a Penguin hit.
Panda is all about site “content quality” so although content is very important that is related to Panda issues and NOT Penguin.
The two things that affected by Penguin are:
1.Backlink anchor text ratio
2.Backlink relevancy ratio
I’ll explain that a little more.
A sure sign that SEO is being done on a site is that a lot of the backlinks will have the same anchor text. It is standard practice that if you want to rank for “diet pills” then you will use “diet pills” in your anchor text.
This approach is still very valid. In fact all previous SEO methods are still absolutely valid but they need modifying to meet the new demands from Penguin. So backlinks and anchor text are still the most powerful ways of ranking a website.
However you need to make sure that your backlinks have much more variation.
Lets talks specifically about anchor text. Looking at my own sites, network sites and reports from other marketers it is very clear that a high percentage of “same” anchor text has had a detrimental effect. In one report I read it showed that (in the sample) NO sites that had less than 50% of “keyword in anchor text” were hit. Don’t take that to mean that you can potect yourself with just one step but is shows how powerful this measure is.
Remember of course that, like Panda and other earlier changes, Penguin will get some tweaks so you need to look at the “spirit” as well as the “ facts” of the coat-hanger.
Just to clarify you should use any term in your “keyword” when looking at this measure. So if you are targeting “diet pills” then both “diet” and “pills” would be considered keywords. Also if you use an exact match domaon and target “diet pills” then www.dietpils.com would still be a keyword focused anchor text.
So you need to have 50% of your keywords to have no anchor text or anchor text unrelated to your keyword. So Click here, no anchor, unrelated keywords. Url if it does not contain the keyword.
The second factor is Backlink relevancy. By that I mean is the site or page that your backlink comes from relevant to your web page. Clearly if your is about “diet pills” and your backlink comes from “New York Attorney” then that would not be relevant.
However the measure of relevancy is likely very wide. It is just not possible to be exact in this kind of measure, either for us or Google. Some things are obvious, some less so. For instance if the “New York Attorney” page was about suing a pharmaceutical company or a diet company then I guess that would be relevant. As would likely a link from, say, a site about anti-ageing cream to your page about nail care. They both sit in the beauty niche. Of course relevancy is subjective.
So looking at my stats and again, listening to other marketer who have a large number of sites you need to make sure that at least 15% (better 20%) of your backlinks come from relevant sources.
There is a third factor you should take into account. I don’t have hard facts to support this but, looking at the two factors already mentioned it makes logical sense tat this is, or will be a factor.
Ratio of do-follow/no-follow links.
Again this fits right in with diverse backlink portfolio, something I have always recommended.
There is certainly some indication that this will help. So make sure you have at least 10% of your links no-follow.
If you achieve the above link ratios then it is highly likely that you will get out of the Penguin penalty and see you sites return to the rankings.
Of course SEO is not an exact science and no-one knows exactly what Google’s algorithm does so nothing is guaranteed. What I can say for certain tough is that if you have been hit by Penguin and you DO NOT follow these guidelines and you will have zero chance of recovery.
So what should you do?
you need act right now. Firstly decide that your site hit is Penguin. If you don’t track your keyword rankings then you need to start now. That is usually the only way you will know if you get hit by Google’s changes (or at least which one, if you do get hit).
Next you need to look at your backlinks. Unfortunately most backlink data sources are now paid but some like MajesticSEO give you your total links. Whatever tool you use to find your total links, stick with it. You cant use one tool one week and another one the next week. Their results vary wildly. Don’t worry about who is the must accurate just pick one and stick with it. This is only for comparison not an actual exact measure.
If you have tools that tell you exactly what links you have, if they are do/no follow, your anchor text and her they come from then that’s fantastic. If you don’t then this is the plan to follow.
Now you need to correct the link ratios. Do not do this by trying to alter or remove existing links. Do it by adding new links.
When you know how many links you have you can then estimate how many you need to add of each type. Now it is likely that you have added links based on the old recommendations i.e. do-follow, keyword in anchor. It’s also likely that you have grabbed links from wherever you could get them. So to start out just assume that all the links you have are do-follow, keyword in anchor text and from a unrelated sources.
Lets say you have a total of 100 links. The to correct your ratios you need to do the following
1.Add 50 links with no or unrelated anchor text
2.Add 15-20 links from related sources
3.Add 10 links that are no-follow
If you work clever you can get the relates source links and the no-follow links in your 50 no anchor text links. So in practice you would only need to add 50 links.
Of course if you have sites that are ranking well or building new sites then this is even more important. Make sure that you keep your link portfolio varied. There are no specifics stats to give any particular ratios but in general it is just a good idea to use as a many different sources as possible like blog comments, video, free blogs, Squidoo lenses, Hubb pages, Pinterest, article directories and social bookmarks etc.
If you need some help in finding backlinks the try my Link Finder Pro link finding tool. It’s great for finding backlinks from relevant sources a and it comes with a detailed ebook about links and link building
You you can see it in action at the link below
For those of you who are using the Backlink Network I will be making some changes to better suit Penguin. Free (Gold) backlinks will now be distributed with anchor text only 50% of the time. This will help all sites both new and existing.
There will be no change to Platinum or Exclusive links they will have the same anchor text that you set.
Final note about Backlink Networks is that you should not use it as your only source of links. Like all link sources it should only be one of many. Diversity, diversity, diversity.
Tell us about your experiences with penguin by adding a comment below – and getting a backlink of course!
Anyone who builds websites will be following Google’s continued algorithm changes. This last year seems to have had a huge impact on people and their site.
The move to “Measure Quality Content” and the more recent attack on blog networks shows that Google is ramping up it’s battle against what it sees as poor quality web sites or those that don’t obediently follow Google’s own “rules”.
The latest changes are firmly set in the same vein and are aimed at targeting those that don’t comply with the Webmaster Quality Guidelines. The Guidelines have been around for a long time now but presumably this is a better way to identify the so called malpractices.
You can see the full details here
but let’s just look a few quotes from the Matt Cutt’s post.
opposite of “white hat” SEO is something called “black hat webspam” (we say “webspam” to distinguish it from email spam). In the pursuit of higher rankings or traffic, a few sites use techniques that don’t benefit users, where the intent is to look for shortcuts or loopholes that would rank pages higher than they deserve to be to be ranked. We see all sorts of webspam techniques every day, from keyword stuffing to link schemes that attempt to propel sites higher in rankings.
So again Google are referring to over optimization and anything that they would consider to be unnatural linking. From that you can take heart that backlinks must still be a major measure of site importance and will continue to be so in Google’s eyes. Else why would they be on such a major offensive?
Matt explains some changes they have already made. The fact that these are specifically mentioned likely means they are of high importance. Panda (for most of you) will be obvious but you may not be aware or have considered the importance of “less ads/more content above the fold”.
To that end we’ve launched Panda changes that successfully returned higher-quality sites in search results. And earlier this year we launched a page layout algorithm that reduces rankings for sites that don’t make much content available “above the fold.”
So then onto the latest onslaught
In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.
As I said earlier it has always been a requirement to adhere to the Webmaster Quality guidelines. It even part of the AdSense T&C’s that you do so. I guess this just means they are now better are spotting offenders and will be more aggressively dealing with those offenders.
our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.
This final comment is one that you should remember and it is something I have mentioned before. Google’s goal is to have no SEO at all. In a perfect world you would simply create a site with great content and the Google search algorithms would do all the work and decide how good and how relevant your site is. Unfortunately for Google that is still along way off and they need some level of SEO to help them make sense of website content.
We want people doing white hat search engine optimization (or even no search engine optimization at all).
So what do we conclude from all this.
Firstly Google are aggressively attacking all methods of SEO (or web spam or any numbers of other names depending on where you position yourself in the SEO camp) that they feel messes with their algorithm.
Secondly Google seem to have made a quantum leap in the ability to robotically detect, poor quality content, bad link practices, over optimization etc. Expect this to grow exponentially. My guess is that the Panda idea of having humans assess the site content quality and then feed all that data into a program and tweak it until it gets similar results has been a programmatic success for Google. By using the same techniques (AI?) for other areas website SEO is a logical step.
Thirdly I think this is one of those defining moments, a point in time where SEO techniques needs to change dramatically for a lot of people. Creating websites needs to be about quality and useful content. On site SEO needs to exist but it needs to be simplistic and more general. By that I mean NOT making sure you have a certain percentage of keyword density, by NOT focusing on one keyword to the detriment of all other. It means creating focused content of course. Your website should have a subject and all the content should be structured and relevant but you simply need to focus on the quality of the content, the readability of the text and relevant, descriptive titles. Googlebot is clever enough to know what search expressions should appear in the results.
Those of you who have specifically been creating mini-sites, one page sites, MFA sites, sniper sites or other highly targeted (and highly successful) small websites need to be making changes now. That includes 20 Minute Blogs.
Review your content for over optimized keywords (0.5-1% max i’d say).
Review your content for quality. I mean does it read well, is it grammatically correct, is it relevant is it unique and is it useful. Edit it, update it or even scrap it if it’s not up to scratch.
Add fresh content a new post every 2-4 weeks perhaps.
Get a few good quality backlinks from good sources.
Make sure you also backlink the inner pages of your site.
Vary the anchor text of your backlinks
Work over time to make your site into an authority site.
The days of the small highly SEO’d sites are numbered. You cannot expect to put up a site with a couple of posts and then do nothing more to it and expect it to stay up in the rankings.
That doesn’t mean you can’t build good small sites it just means you must continue to build on the successful ones to turn them into long term, profitable and authoritative sites.
Love to hear your thoughts and experiences so please leave a comment below.