Hi and welcome to The Online Income Club.
WHAT IS KEEPING YOU FROM MAKING MONEY?
- Do your basic skills let you down?
- Can’t get enough site content or articles?
- Can’t create your own products?
- Don’t know what best Affiliate products to promote?
- Can’ t get enough traffic?
- Struggling to get backlinks?
- No idea how to find profitable keyword
WELL YOU’RE IN THE RIGHT PLACE TO FIND OUT ABOUT ALL THAT AND MUCH, MUCH MORE…..
The sole point of this blog and membership site is to get you earning money. If you have never earned a dime online before then will show you how you – starting right now!
If you are earning money online – fantastic. I will show you how you can ramp that up and move from earning online to earning a living online.
All the answers to the questions above and whole lot more besides is right in front of you now.
I’ve been working full time online for over six years now and I have probably tried most of the money making methods around.
I have used SEO a lot and have built over 100 blogs.
Many still make a steady income today with no work.
I have use CPC ads to sell affiliate products.
I have tried Launch Jacking
I built a backlinks network
I have built autoblogs
I have created and sold training products
I have created and sold software
Initially I didn’t build a list (massive mistake)
I built a list and then promptly killed it.(stupid mistake)
I have now rebuilt a list and look after much better
I’ve converted PLR products
I’ve created PLR products
I’ve created videos (hundreds of them)
And the list goes on and on.
Over the last 6 years things have changed dramatically. Rules and regulations have been introduced, Google now automatically penalizes dodgy SEO and closes AdSense and AdWords accounts with total disregard to the users.
Paypal will close or lock your account in a flash. Clickbank and other affiliate networks requirements are now very strict.
The biggest change is the amount of people trying to make money online. The last few years the global economy has been terrible, mass job losses, wage freezes etc. and the mass availability of the internet, means lots of people looking to the internet for a quick cash solution.
Right up front I will tell you that a quick solution is not realistic. Sure you can make a few bucks by leveraging some loopholes or by using some clever (or illegal/unethical) tricks or methods but these rarely work out long term and never turn into a sustainable business.
6 years ago it was much easier but now online marketing is in the mainstream and although you can do everything from home, on your computer, don’t be fooled into thinking you are on your own. You are competing with professionals.
Professional have capital, planning, expertise and experience and can out-market most amateurs.
The main reason they can do that is because they have a profitable system at the heart of their business.
I will go into this more in a future post but basically that means that they can make more money from every customer. OK, that may not sound like the secret that will fix all your online issues but trust me when I tell you it is.
Let me try and make it clearer.
Take this simplistic example. You are a new online marketer and find a great affiliate product that makes you $50 for every sale. Now a pro marketer sees the same product and gets the same commission.
To sell the product you need some traffic, some visitors to your website. I won’t go into specific traffic sources for now but you need to understand that all traffic costs. It either cost money or it costs time. Your time is money so in practice all traffic costs money.
For this simple example let’s assume all traffic cost the same. In this case $2 per visitor to your site.
In practice the cost of the traffic is what people are prepared to pay for it. So the more money they make the more they will pay for traffic. It is the principle of supply and demand (and profit).
So in our example let’s assume you have worked miracles and have the same amazing conversions as your professional competitor.
So you both get 100 visitors at $2 each (cost $200) you both sell two affiliate product and make $100. So both of you have spent $200 each and made $100.
The difference is that the pro marketer will not stop there. That same 100 visitors (at no extra cost) will also be fed to another, more expensive product and maybe sells two of those at $100 each ($200) .
Once again the professional send the very same traffic to an even more expensive product. Maybe this time they only sell one at $250.
OK. They have now made $100 + $200 + $250 = $550
So they have made a profit of $350 compared to your loss of $100.
OK, that sucks, you seemed to be competing on an even field but your in loss and they are in profit. What can you do?
Well, how about creating your own product. Now you not just getting commissions but the all the money. So maybe instead of $100 you get $200. Great you are now breaking even.
Now your competitor does exactly the same thing and instead of making $550 they make $1100.
Wow, They are well in profit. In fact they are doing so well they are prepared to pay more for their traffic as they can still make a profit. So this forces the traffic cost up to, say $3 per visitor.
Oops! bad news for you as if you have to pay $3 a visitor that’s $300 for your traffic and only $200 earnings, so back to square one with a $100 loss.
This is one of the fundamental reasons why new starters and even seasoned marketers struggle to make consistent and repeatable profit. When they fail the belief is that the traffic is too expensive or too hard to get. In fact that is not true.
The issue is they do not have a good solid business system in place to make the most out of the traffic they do get.
Ask yourself, how much would you be prepared to pay for 100 visitors to your website?
$10? Of course if you can make $20
$1000? of course, if you can make $2000
Now ask yourself how easy would it be to get 100 visitors for $10? Probably quite difficult.
How about 100 visitors for $1000. Yes absolute doddle.
OK some extreme examples there but I am just trying to prove the point.
You see the traffic cost is not relevant if the earnings are high enough. So the way to a profitable business is not to reduce the cost of your traffic. It is to increase the income that traffic brings in.
Over the last 6 years this one thing that has kept me on top. I didn’t do it from day one. Unfortunately I had to learn from my own mistakes and build my system over time. Now this system is what pays my wages. It allows me to live where I want and gives me the freedom to do what I want.
In my new training the TM Business Engine I teach my exact system. I take you step by step through understanding exactly how the system works and exactly how to build it for yourself.
The TM Business Engine is probably one of the most in-depth and complete internet marketing training courses ever produced.
I will be launching this training at full price very soon but as my Christmas present to you I am offering it to my subscribers only at half the launch price.
I will be sending out some more tips and guidance on creating a profitable online business in future posts but if you want me to take you through everything right now then watch this video.
P.S. This offer is only available before Christmas
No this does not require you to pound the pavements in your local town. One of the great advantages of local businesses is that most are desperate to get their businesses online.
These are the facts:
Most local businesses are aware ,or certainly becoming aware, that new technology is literally stealing customers away from the people that do not embrace it.
Most local searches are now made on mobile phones. People really don’t just wander into town these days. Time is short and there are always better things to do than window shop.
People will now search online for what they want, check the specifications and check the prices. Not everyone wants to wait a few days or more for things to be delivered from an online retailer. Some items just are better bought from a local expert.
You can only get so much information online and often need both the expertise and comfort of talking a real human who knows his trade. That’s what local business is all about. And the customer gets to bring it home with you!
In some cases customers have to go to the local business. Think bars, clubs, coffer shops, restaurants, nail bars, tanning salons and the list goes on.
So a local business will need their own website and may even want to sell their goods or services directly from it. At the very least they will need to be listed in the hundreds of local business directories that seem to come up when you search for local products and services.
If a local business is not in these directories they can be sure their competitor is.
Here’s a scenario, Julian is wandering down the street with his new girlfriend. “Shall we stop for a coffee and blueberry?” Yes please. Julian whips out his mobile phone taps in a quick search for coffee shops, GPS knows where he is and immediately he gets a list of coffee shops in that local area. Raouls’ Coffee and Patisserie sounds great and 5 minutes later Julian’s sat with his girlfriend in front of a steaming cappuccino and a blueberry muffin and all is right with the world.
However just round the corner Maria, the owner of the Little Lovers Coffee Shop sits alone wondering why things are so quiet today.
Reason being is that her business is not properly listed in the local directories and search engines. Such simple things can cause problems, wrong address listed. Or different addresses listed in different places. Maybe not showing the opening times or the business has some poor reviews. A whole raft of reasons to either not show in the local search results, or to put people off coming.
So all you need to do is identify Maria because she is in dire need of some expert help to get her business seen online. If you can find Maria (and all the other business owners who don’t have websites, are are not listed in the local business directories, or have no Google+ Page or Facebook page) then you have have some very hot local leads from businesses that should be easily convinced that they need help.
Finding leads manually can be very time consuming but you can search the local business directories and Google + and find businesses that look like their listing are incomplete. Then look further into what else they have or don’t have. Of course anyone that has no listing will be missed completely.
There are also a number of software tools that find local leads Almost all of these scrape Google Plus for business details and then check them against other listings etc. Again these will not find any businesses that have no listings and of course scraping Google Plus breaks the Google T&C’s and may become an issue.
However I may have the perfect solution for you. I’ll let you know exactly what that is in my next post [Part 4]
Don’t try to make more money. Sounds crazy right?
I consider myself extremely fortunate to be able to earn enough money online to live the way I want to.
I am from the UK but spend most of my time with my wife Debbie in our Greek seafront apartment. My home office looks right over the beach and the Aegean. When I travel back to the UK I take my laptop of course and that allows me to carry on my business.
One of the huge benefits of the so called Internet lifestyle.
So why am I able to do this when so many seem to struggle to even make that elusive $1 a day?
There are a whole hoard of reasons of course and every individual is different but when looking back over my life I have come to one conclusion.
Chasing the money is the wrong way to do anything. If you set your main goal as making money then it seems to cloud or distract you from doing the things tat will actually make you money.
OK, you can make money in the short term or even work for an hourly wage but I mean the “flexible money”.
That’s not an amount (that varies depending on what you want from life) its a type of money. One you can earn while still doing other things you want to do. One you can sustain and one that will keep going even when you stop.
I used to think there has always been a bit if the entrepreneur in me. However more recently I realize that I was just someone who wanted more money. That is very different thing.
I have worked my entire life since I was 15 years old and for the much of that time I didn’t earn enough money, or at least as not as much as I wanted. So I was always looking for ways to earn more.
I spent some time in Royal Air Force and for much of that time I also had a second job. I worked in a bakery at night for a while and in an electronics store but even that was limited because of the hours I could work and the hourly wages I could earn.
At some point I realized that the only way I could earn enough was to do something that was not limited to an hourly wage.
One bright idea was to buy up broken televisions, fix them and sell them. Actually I didn’t really know how to fix televisions but in those days all TVs had valves and a duff valve was usually the problem. So basically I would swap valves around in the TV’s until I got some to work. The rest I just threw away.
So for a while that seemed to work. Certainly better than 12 hour shifts in Bakery.
However soon I had difficulty sourcing enough broken TV’s (and valves) and realized that that if I stopped, so did the money. It really wasn’t a viable long term business.
I did partner up with a friend at one time and we opened a fruit and vegetable shop. Again it was great for awhile but soon realized that you need to be in a shop all day to sell things. You also need to be up early in the morning to get your fresh stock. Put it all on the shelves and clean up at the end of each day.
Actually soon realized my effective hourly rate had actually gone down to peanuts. So another great idea bit the dust.
I tried many ideas like that throughout my working life. Each one was in addition to my day job and always driven by wanting more money, and each one ultimately failed.
After leaving the Royal Air Force I worked for a computer company and for a number of reasons I simply knuckled down to my day job and gave up on the “money making” ideas.
Fast forward a few years and I have good job that pays pretty well. At least enough for me to meet the bill’s each month, a couple of holidays every year, a nice car etc.
My wife Debbie had always worked up until that point but now the kids had all left home and we wanted to have more time together and enjoy going out for meals, going on trips, all the little things that you can enjoy together more as your kids grow up.
Now with more time on her hands while I was at work Debbie started a small business selling jewel on Ebay. It was very early days for Ebay then and I knew nothing about it. It stared as little hobby but seemed to grow rapidly.
Debbie bought the jewellery in bulk from Ebay and then sold them individually on the same site. Except for a daily rip to the post office I stared to realized that she was creating money out of thin air.
Seeing this go on obviously peeked my interest so I did a bit of research and looked at Ebay and found that you could sell digitally delivered products (I don’t think you can do that in the auctions now but you could then). I didn’t want to be making trips to the post office each day so figured digitally delivered products were a great idea.
The point here is I wasn’t doing it to make any money I was just curious about the way it worked, about the process.
So I set about buying a load of ebooks from Ebay and then set up and automated a process to sell them and deliver then via email. This worked great. I only sold them for pennies but they sold quickly and soon my ebay sales numbers were in the thousands. With Ebay fees I made exactly zero money doing this but I was fascinated by the process of going to work and coming back to see another 40 or 50 sales.
At some point I thought. Hold up, would people pay to know how to do this. All the automation I mean. So I wrote my own ebook that basically was a load of screen shots setting up the Ebay sales page and and autoresponder using my own email. Can’t remember what it was but equivalent to today’s Microsoft outlook.
This time I actually charged something like $15 for the ebook and it sold from the very first day. Now everyday I came home from work to find more money in my Paypal account. All on 100% autopilot.
At this point I wasn’t doing it for the money but I was fascinated about how it just seemed to create money even if you were not there to do anything. Actually that money kept coming for quite some tine and paid for few nice holidays.
Looking back I should have had the foresight to realize that it could have been turned into a major sustainable business but I was happy in my day job.
Fast forward again a few years and I am definitely not happy in my day job, in fact it was making me ill. So thinking back to my Ebay experiment I figured that I could do that full time and decided to leave my job and start an online business.
Was it as easy as I had imagine. Definitely not. You see I was now all about making money. So I tries all sorts of things. Just like many of you have done or will do. The shiny object syndrome ran rife as I tries to make every idea I had or read about work to make money.
None of it did.
My real break can when I paid for training course on building and monetizing web pages. It was webinar based over about 8 weeks and you followed the guy building a website from scratch, ranking it and adding AdSense and finally flipping it.
I followed along and to be honest was stunned when I ranked my first site on Google page one and Ad sense earnings started flowing in.
Did that mean that this was the best model foe making money on the internet. Of course not. It’s one of many business model that can work.
The difference here is I was following a plan that build the foundations, then built something on those foundations and only at the very end did it get monetized.
The shocker was that as soon as the monetization (AdSense) was added the money started to roll in.
I realized that if I had done this exact same model myself with the only objective in my mind to make money then I would have failed.
I would have done things differently, trying to get the money quicker.
I now realize that making money is easy. It’s all the work you need to put into creating the system first that is the hard work.
Do that right and the money comes automatically.
From that point my entire attitude to making money online has been different. I no longer try to make money. I try to make products that are useful and valuable or build systems that work etc.
If I get that right then the money comes in by default.
Now I think back to many of the “money making” schemes I tried previously and realize that if I had spent time building a business instead of trying to make money they would have likely been much more successful.
These things tend to compound. The more time you can spend building or improving your business the more successful it is likely to be.
My old fruit and veg shop? Perhaps something as simple as paying someone to fetch the fruit and veg to the shop every the morning would have freed up enough time for me to research stock prices and talk with suppliers, spend more time with customers understanding what they wanted.
Maybe if I had re-invested the money from selling old televisions into buying some newer stock I could have built of a real business.
So don’t try to make money, try to build a business. As long as your focus is on making money it will not be on your business.
In this second post about local business opportunities I want to talk about local directories.
Local directories are simply websites that store the names, address, telephone numbers, opening times etc. of local businesses.
When I say local directories I mean any directory of course as some are national or international directories (yellow pages etc.) but may “regionalize” their content.
Their sites often rank pretty well in local searches as people are looking specifically for things like pizza parlours, hair dressers, plumbers etc. in their local area.
So it quite likely many of the directories will appear on Google page one when local searches are made.
This makes them great for pulling in customers of course so it is beneficial for business to be listed in the directories.
They also act as “backlinks” to the business especially if they are listed in Google+ .
These listing (Business name, Address & telephone specifically, also know as NAP) are called “citations”. If the citation matched Google+ then that is another “ranking point” for the business to appear in the magic seven local results on Google page one.
So two good reasons to be listed in the directories.
Next you need to understand how the directories get populated. Generally they get their data from a number of central databases. This data may or may not exist and may or may not be correct.
So in practice if nothing is done then any specific business’s details may simply be incorrect, out of date or not exist at all.
Clearly to get the best chance of being seen and being found online is to appear in as many local online directories as possible. Of course the business details need to be 100% correct or things could actually be worse than not being listed at all.
So this is your opportunity to make sure local business are listed in as many local directories as possible. This is an easy service you can supply to offline clients.
In fact you don’t even have to work “offline” yourself. You can perform this kind of service from anywhere as all the work is done online.
Adding and Updating Directories
Of course you can go to each directory in turn and add or correct the customers details. Remember to Make sure Google+ is correct first and then correct all other listings to match.
This is all free to do but just takes tome of course.
To make this easier yiu could hire a VA or a service to do the actual updating. You will need to pay for that of course but you could handle a lot more business that way.
There are couple of great services available that you use easily
1. Yahoo local
2. Moz Local
They work slightly differential
Yahoo offers a service to keep updated the top 40 directories for you. You just give them the details and they will ensure everything is updated. This service cost around $29 a month (paid quarterly).
You simply need to pass on that cost plus you management fee and your service is done. The client will give you any changes at any time and you can add those to Yahoo and they will be done automatically.
You will also reports and statistics on the listings like view and clicks so you can see what is working for you and what is not.
Most listing allow photos etc. to be included and this is all part of the service. You can send monthly reports of the listings performance to your clients so they can see the value of the continued service.
Using this you can build up a nice recurring income.
Moz works differently in that it updates the “source” data abrogators that feed the directories and search engines. This means correcting the listings at source so they filter down (remember I said that only a few master databases feed all the directories?).
One big plus with the Moz service is that it is only $49 a year (per business listing).
Moz Local is pretty new so currently you need to manage a spreadsheet with all your listing data on and upload it to Moz. This does allow you to batch upload or batch edit any listings.
As Moz grows you will see many improvements in the service. Moz is master at this kind of stuff so keep a close eye on them.
Both Moz and Yahoo offer free “Business Reports” so you use those to engage new clients. Simply run heir businesses through the report system and let them see the results. Both have pretty good graphical reports that will are great for putting in front of a customer. (Or just email them the URLs).
You can checkout a report here at Moz Local
and here at Yahoo Local
Both sites have a “How It Works” link on the pages so check those out for additional details.
I have created of videos for you to see these in action below.
I just wanted to talk little about local business opportunities. By that I mean the opportunity for you online guys to help local offline businesses get (or improve) their own online presence .
Many local businesses already have websites but most are low quality and most have been put together by people that do not understand SEO or anything about local rankings.
So with only a little SEO understanding and some guidance you can offer some cool services to local businesses and make a pile of money at the same time.
SEO and other online services to local businesses still has a premium price ticket and 4 figure payments are the norm rather than the exception.
Monthly retainers or ongoing service or management charges are also normal so recurring income is very easy to build up.
Of course you can do this either completely online yourself or if you are prepared to go out and talk to prospective clients then the world’s your oyster.
So wanted to tell about a few things that I think are real winners. Some very new stuff so not many people are doing this. Nice, easy to sell services that all mean you need pretty much no skills at all as they are all ”pass through services”. I.e. you sell a service and someone else delivers it. You act as the middle man and manage it all.
The first service I want to tell you about is Google’s new “Business View”.
This is super cool very impressive service that is has basically got everything.
It is super cool looking, all the material and demos you need are freely available and look great. The service is supplied via Google approved photographers that do all the work for you.
I have put together a video on how it works and how you could sell this service easily to local businesses (first video below).
The actual service creates a 360 degree panorama of the inside of a premises and is integrated with Google maps street view so that you can actually “walk around” inside a shop or restaurant online.
Searchers can see inside of a shop before even leaving the house.
How cool is that?
It works best for businesses that look good on the inside like cool coffee bars, fashion and clothes shops, smart pubs and restaurants , car showrooms in fact any business that wants to show off what’s inside.
Checkout the videos below and see what I mean.
I haven’t posted for a while on my blog.
Shame on me……………
I’ve been so busy updating WP Pipeline and working on my latest product with Anthoni Gardner (More about that in another post) that I have had zero time for anything else.
But that’s my sob story
So just wanted to chat a bit about trending keywords. What are trending keywords?
What that really means is that you find keywords that no-one is really using or searching for yet. That way Google thinks they are of little value, no-one is targeting them and you can easily rank for them. Of course they have no traffic and you will make no sales so what’s the point?
That’s where the trending bit comes in. Trending keywords are those that have no searches now but sometime in the future will have a lot of searches. At that point there is a “sweet spot” where it is easy to rank on Google page 1 but there are lots of valuable searches.
In some cases a huge amount of searches. A little while back I was using a technique with trending keywords to target a lot of different things. New product launched were very successful. Like $500-$1100 in a week for one 4 page blog.
My Royal wedding blogs went crazy and I made most money in AdSense I have ever made in one month from just 3 sites. All on the same subject (Kate and Williams wedding).
OK, it was great money and pretty easy to do. Like all things it had a downside. Trends don’t usually last very long. If they do the big guns come out and try to take over the niche. Either way you end up with no traffic or a lot of work to keep your rankings.
BUT, and it is a big BUT, in the short time that you can rank highly and the traffic spike hits you can literally make thousands of dollars from on site in few days.
For me it was not a long term business model as this is is my full time job and I needed a more consistent income that I don’t need to be re-createing all the time.
AS a part time income strategy it is pretty cool though.
What spurred me to write this post was a new WordPress plugin I saw called Auto Traffic Trends by a guy called Michael Young.
He created WordPress plugin that basically used all the (now available) trending searches information from a lot of places on the web including Google. The plugin found the trends, build basic video and Amazon review pages using the trending keywords and auto posted them to your blog along with the right Amazon product and AdSense.
He seems to have found away to create perpetual “trending” posts. That way he has overcome the issue of the trend “fade” that makes these things usually short lived.
So my thoughts were, if you have a few jaded blogs that are not making you any money then why not try this plugin and see if it can ramp up your traffic.
Michael and his guys are also giving a free Webinar to show exactly how to put this plugin to best use so I highly recommend you attending that or at least watching the replay.
You can see more about Auto Traffic Trends by clicking this link
You can grab your free copy of Google Pirate from here
In Part 2 I want cover some of the things you absolutely need to
understand when deciding if a web page is actually high quality.
Google’s latest Panda update will most certainly be looking to
penalise more “low quality” sites so it is imperative you
make sure your web pages are truly high quality.
In few days I will also post [part 3] that covers identifying
web spam and other things that will put your pages into penalties.
I have created an extensive tutorial on this whole subject of web
page quality based on the the published (and unpublished) guides
and guidelines of Google. It’s available at the link below. I
don’t normally produce products at this low price but I want as
many people as possible to take this one up. Without this
understanding every website and web page you ever create will an
uphill struggle at best.
I spoke last time about User Intent. That means “what does the
user actually want to do when they type in query in the Google
search engine”. This is crucial that you understand this. If
the web page the searcher lands on does not “fulfill” the
user intent the they will simply move on elsewhere. Ads, sales
pitches, affiliate links, opt-in forms will all be ignored as the
simply “BackPage” to the search results to try something
When I say “User Intent” for the search query I really
mean your target keywords. The keywords you are expecting people
you find your site with
There are three types of user intent.
1. Action (want to something like take a test or compare prices)
2.Information (want information about something like how high is
3.Go (go to a specific page i.e. Google homepage or AdWords Keyword
These are know as ” Do-Know-Go”.
Of course you need to identify the precise user intent, for
instance the keyword “Makita 2350 Power Drill” is most
likely to have a user intent to purchase that item (Do) . While
“Makita 2350 Power Drill spec” would be looking for the
technical specifications of the product (Know) and Makita”
would probably be looking for the manufactures web site (Go)
These “intents” are quite specific. So let’s take a
typical example of the mistakes webmaster make with this (you may
Your keywords “Makita 2350 Power Drill” is for a web
page that gives an in depth description of the technical
specifications of the product. Even offer some great information
on how to use it, safety tips and explanation of many of the
add-ons and attachment that are available. Lots of pictures of the
product and even a cool video of it in action. The page may have
taken you days to complete. You’ve added a couple of AdSense
blocks on the page, nothing too intrusive.
Is this high quality page? Quiet Simple NO
It does not fulfil the user intent. The user (of your keyword)
wanted to buy a drill NOT learn all about about a drill. It is a
classic error of sending a “Do” query to a “Know” page
(or any other combination). Not fulfilling the user intent
means all your good work on that page has been wasted.
Google will not rank a page for a keyword that does no fulfill the
Next think about web page “Purpose”. This is NOT the
same as user intent when assessing your web pages. To assess the
“content quality” you need to ignore user intent. Look at
a page in isolation and decide what the purpose of the page is.
i.e. to sell something, to calculate currency exchange, to show the
latest news items etc.
When you understand what the page purpose is then you need to
ensure it is in fitting with the overall objectives of the site. So
what is published in “about us” and what you can see on
the home page. This is why “niching” your site is a good
idea and sites with “random” subject posts or content do
not do well.
Looking at “content” quality specifically you need to
identify the main and supplementary content of the site. i.e. the
main content will be that which achieves the purpose of the page.
Supplementary content helps and adds value to the page purpose.
One common mistake is to have no supplementary content or
supplementary content that is unhelpful.
Of course you need to look at all the usual things you would think
of as quality content” like spelling grammar, does it read
well? is it interesting? do you believe it? Would you trust your
credit card to it?
There is an awful lot more to assessing the quality of web page (in
Google’s eyes) and I will cover some more in my next email.
However I cannot possibly cover everything in emails so I have
produced an in-depth tutorial of over 100 pages (not for the
faint-hearted) plus self -assessment check-list/forms you can use
on your sites or even your clients. It is the very basis for all
good websites. If you intend to be successful with SEO then you
must understand and apply this information. There will still be
work to be done after this but without it you could literally be a
non-starter. It may actually be the very reason why many of you
just do not see success with your web sites.
You may or may not be aware but there is new round of major Google updates coming. The first is a new Panda update that will take effect tomorrow (Friday 15th March) or maybe Monday, according to Matt Cutts.
There is also talk by Matt of a new Penguin update and an frontal attack on a link network in the pipeline, but no dates as yet.
There have been many Panda and Penguin updates since those algorithm changes were first announced but the next round is likely be much harder hitting that we have seen recently.
Aimed at hitting poor quality web pages and so called “web spam” (anything that Google thinks you are doing to manipulate the search results).
Most of you will already know that great content is now the name of the SEO game. The best way to succeed and benefit from Google massive search engine is create great sites for real people. First and foremost that means quality content.
The biggest challenge I have seen is judging quality content. It may seem odd but I find most people just do not take a real view of their own web pages. OK, there is bound to be some bias after all it’s your baby, all your hard work. It’s hard to be self critical and brutally honest when assessing yourself.
Truth is though most people do not actually know what “quality content” is. Don’t take offence I don’t mean your a bad judge or anything. I mean Google keeps their quality measures so close their chest that all we really do is “best guess” what they want.
Sure we can test and analyse things. I run a lot blogs , mainly for test purposes. I purposely give them poor content, bad link profiles, overdose with ads etc. to see what actually forces web pages or web sites into Google’s penalties (and how to get out of them!).
Why would I do that? Well the way I see it is that it’s fine adding good content and trying to follow the Google rules but it only takes one mistake to get your site penalised and find it sat at position 600+
Even very minor mistakes can see your site drop from a good page one position to page 5 or 6 overnight.
These minor mistakes are what Google mean by web spam. Basically anything they do not want you to do.
To be fair they have never wanted you to do it but they are just getting much much better at spotting it and penalizing it..
Through Panda and Penguin Google have been able to use human reviewers to “rate” web page quality in detail. This information gets fed into the robots and that way they can implement automated penalties for this low quality content or spam sites.
In fact I would be surprised if you know all the things that constitute web spam. Certainly nothing to do with email spam.
Likewise did you know that you cannot assess page quality just by looking at it?
That’s right! Users have something called intent. Web pages have a purpose. Fulfilment of intent and achievement of purpose are the fist steps to assessing a pages quality.
Can you distinguish between main and supplementary content?
Do you know their purpose
Do you know how one must help the other?
You see we haven’t even got to the actual text, graphics, videos and other actual content yet. Quite simply if you do not fully understand the foundation judgements you must make before assessing quality then you just won’t get it right.
That’s proved by the shock and confusion of webmasters everywhere as all their site plummet in the ratings after just one more Google update.
Everyone feels the rules have changed but the reality is the rules haven’t changed, simply the enforcement got better.
Because all (and I mean all) SEO has been about manipulating the gaps in Google’s algorithm. Even things considered white hat really aren’t in general.
They are just things Google have not caught up with yet.
In Google’s own words
A web page created for the sole purpose of making money with little added value to the user is considered spam.
Do you know what Google consider enough added value? or even what may constitutes added value?
I’ve been working on this for months now. Since late last year in fact and it has been an extraordinary enlightening journey. Which culminated in Google releasing a cliff notes version of there web page quality raters guide a few days ago.
Sadly it was woefully incomplete and cut to the bone. However it kind of opened a flood gate because up until then any copies and reference to that document had been secret and in fact a lot of legal threats and letters went around a few times when anyone attempted to leak the document.
There a lot of stuff I was not able to share in the past. Now it’s (a bit of at least) in the open, I can now do so without the fear of Google’s attorneys coming after me.
I’ve been talking about authority sites for some time now and it really is the way forward. Building authority sites is your only protection against future Google changes. Like I said the rules haven’t really changed just how well the are enforced and that will continue (and very soon). So that means if you have all the basics in place. Quality, up to date content, great site structure, good keywords, good quality backlinks and a natural anchor text profile then you will have the basis for a web site that Google loves and will reward.
How you go about ensuring that your content has purpose, is of good quality, serves the user intent, is spam free and your site is reputable will be the subject of part two of this post in a few days.
First off lets be very clear
Google is killing of low content, low quality sites.
What they refer to as “Authority Sites” are the new way into
Google’s top rankings.
Check out any top 10 search these days and you see a lot
more authoritative sites and very few (if any) small sites.
I have put together an explanation of authority sites and what you need to be doing to keep up with Google right here in this post.
So how do you create authoritative sites?
Great content, Great content & More great content!
But where do you start? As always, you start with keyword research.
Just as important today as it has ever been but you need work smarter.
Authority Sites are the way forward for SEO
Authority Sites will stand the test of time and stay ranked
Authority sites will rank new pages fast
Authority sites will rank “hard to rank” keywords much easier
Authority sites will rank for keywords you never even targeted
Authority sites are money in the bank
So you need to start thinking differently.
Forget fast rankings
Forget targeting one keyword per page,
Forget only five posts on a site
To some degree forget about keyword competition.
Start to build authority sites or start make your current sites into
authority sites. Focus on adding interesting and useful content to you sites. Focus on content quality and visitor experience. I know the old idea was to get them to your page, get them to click and ad. We’ll those days have gone. The new way is to get them to your site, engage them with content, keep them interested and on your site, sure sell or advertise on your site, after all you are here to make money right?
Oh, and while there interested get your visitors to sign up to your list, give away some cool stuff, offer related, interesting and valuable free products. Get them on your list.
Like I said above , some of the old keyword research ideas can go out the window. Authority sites bring in most of their traffic from long tail keywords. So for instance you may target a “Valentines Day” as a keyword. What is your chances of ranking in the top ten for that?
Well with authority sites you just don’t care. Very few people look for “Valentines Day” anyway. More likely “what is great present for my girlfriend on valentines day”. And that’s the kicker. As your site grows and gains authority it will rank for all sorts of long tailed keyword phrases.
So you can happily target high competition keywords and still win. Even better, long term you may even rank for those very high competition keywords.
That also means you can target more than one keyword on a page (related of course). Think about this, if you have more keywords on a page then your backlink anchor text can be more diverse. Another winner in the Google stable, avoiding those Penguin and Panda penalties.
The next step in authority sites is LSI (Latent Semantic Indexing). Actually this is a commonly, incorrectly used expression. For current search results Google probably does not use true LSI.
It is likely that it would massively increase the required processing power and storage needed.
However what is abundantly clear is that Google most certainly does use some king “Semantically related words” measure. That means that there is an expectation that certain “semantically related” words are likely to appear in content on a particular subject.
Realistically if you read an article on David Beckham you would expect to as find words like football and Victoria etc. These semantically related words will help improve the look of your content in the eye’s of Google. So articles with these words will score higher for SEO than those without.
Understanding which words are considered “semantically related” can be a challenge. Some things are obvious (you’d think) but how do you know what Google actually think (in SEO terms).
The only real way to understand that would be, as an example, to do a Google search for “David Beckham”. Take look at the top 10 results. Go to those web pages and read them. Make a note of all the keywords that appear on those pages and see which ones occur regularly.
As Google have placed these pages in it’s first page results then it is actually endorsing the content. Whatever words are being used in the text of these top ranking pages are what Google are looking for.
So back to your authority site. The very keywords that are appearing in the top ten results for any specific search are the very same words you should be adding to your content that targets the same keywords.
Following and repeating this process is the way forward to create sites with authority. These sites will will need a constant source of content while continually gaining authority. At some point the authority itself will rank even more keywords, rank tougher keywords, new pages will rank quickly and your visitor number will grow.
These sites are much more stable as well. Newcomers don’t knock you off the top with one backlink blast.
Other advantages. Exact Match Domains are just not required, in fact not having one may be an advantage. Create a cool brand rather than a keyword. Target your keywords in the extended URL rather than the domain name.
Good SEO practices are still required, however mass back linking etc. is just not needed or even desired so the amount of work to do is actually reduced for the same results.
Finally as is a good structure is important. Try to tier your website keeping things in a “related” tiers so that Google can easily understand what your site is about and what parts are connected.
For instance, if your site is about Jewellery, the structure it in tiers of Necklaces, Bracelets, Anklets, Earrings. Under each main tier heading add Silver Mount, Gold Mount and under those add Diamond, Emerald, Ruby, Pearl. You can then add articles to each one
So your URL structure will look something like
JenkinsJewllery.com/earings/silver_mount/emerald/how_to_ select_the_best_cut_for_your_ face shape
A very clear indication to Google as to exactly what should be on that page.
Then add compelling content and few Semantically related keywords for the perfect post.
I have created a cool new plugin “Authority Site Keyword intelligence Tool” that allows you find all the authority keywords you need in minutes.