2015 Ranking Factors That Matter

How can you successfully SEO your web pages in 2015?

There are basically two methods.

Replicated what your competitors are doing.

This basically involves looking at the top 10 Google results for your target keyword and looking at each of the result. Then analysing what they are (and are not) doing.

When you identify what each page is doing that data can be amalgamated to create a profile for the “perfect top 10 web page”.

Next you look at the same factors on your own web page and make the changes needed to make your page fit the perfect profile. That should guarantee that your page will rise to the first page of Google.

The big advantage to this method is that when the results change due to algorithm changes then performing the same process will give you a new “perfect profile”.

In a sense this method is dynamic, in that you rely on what Google puts on page one to decide what SEO you do to your web page.

In fact this is exactly the method used by our Expert SEO System software.

The second method is a more traditional method. That is to simply look at your own web page in isolation and then apply a number of “rules” or “checks” based on the current understanding of SEO.

The downside to this process is that much of the SEO expertise bandied around tends to be passed on from one person to the next with no checks, balances or due diligence.

That means what is often passed on as expert SEO advice is often plain wrong, usually because it is outdated.

The Big Changes

OK the big changes in the Google algorithm are usually well publicized but new updates happen every day that you never hear about. Over time these small changes add up to major changes.

See https://moz.com/google-algorithm-change computer

The only way to really know what SEO factors affect your rankings is to test them across many sites, many niches and many variations.

Unfortunately that is not normally an option for the average web site owner even if you do have quite a few sites. Firstly you will not have the time to test, likely not enough sites, and do you really want to be risking your web pages by making arbitrary changes?

Did you know that the general accepted belief is that there are hundreds of primary Google ranking factors and thousands of sub-factors? We don’t know what they are because Google won’t tell us!

How To Identify Ranking Factors

That means you need to test and look at the real world of search ranking to reverse engineer what those ranking factors MIGHT be.

It would be impossible to figure out all the factors or even understand if they are significant enough to worry about. The best solution is to try and identify the main factors that appear to have the most effect on ranking.

To do that you are going to need some help. Fortunately there are people who do exactly this for a living.

So you need to look to some real experts. No I don’t mean me or any other marketer I mean the big boys of SEO like Moz, Ahrefs, Majestic and Search Engine Land etc.

The Periodic Table Of Success factors 2015

Search Engine Land Periodic Table of SEO Success FactorsDanny Sullivan (the founder of Search Engine Land) produces an annual report called the Periodic Table Of SEO Success Factors and yes, you guessed it, it has just released it’s 2015 edition.
Note: The title calls these Success Factors rather than Ranking Factors. There is some heated debate in the industry over the ability to reverse engineer Google and find it’s “Ranking Factors”. That argument is based on the reality of “cause and effect”. However I want to avoid any confusion so, avoiding semantics, Ranking Factor and Success Factor are one and the same in this article.

The table has been produced since 2011 so you can go back and see how things have changed (dramatically) in that time.

Moz Ranking Factors Survey

The next most important source of SEO ranking information is Moz’s

2013 Search Engine Ranking factors https://moz.com/blog/ranking-farankingctors-2013

Yes I know it’s 2 years old! Unfortunately Moz only produce this data every 2 years and the 2015 version should be out next month (July). However an understanding of this report is very useful so it is worth reading.

Of course grab the 2015 version as soon as it is available.

This data is important because it comes from two sources. Firstly it looks at the actual correlation of measures between the top search results and the lower search results (similar to Expert SEO System). Secondly it asks the same questions to a group of top SEO experts.

That way you get the “facts” from data correlation and the “views” from people who actual do this.

Yes, SEO is now a mixture of measures. Some can give help you rise steadily in the rankings while other can rapidly see your demise. Much like a Google game of snakes and ladders. So protect your web pages and make sure your SEO is going to positively influence your pages.


To do that you MUST have a real understanding of SEO and current practices. The two resources above will probably give you more insight into “real SEO” than anything else around. Once you have a basic understanding then it can be very easy to get hooked on this kind of data and you’ll find yourself searching for more.


Tony Marriott

Fiverr Traffic Scam – The Truth Revealed

This week I turned super sleuth!

Fiverr_tony9999_Shopping_Status_of_your_order_No.FO3197521741_-_2015-06-blog headerThere is huge amounts of money being made on Fiverr by selling cheap traffic and solo ads.

I have always warned people against using this traffic source but there is a never ending stream of people who still want to buy cheap traffic.

So I took an unprecedented step this week. I finally decided to go under cover and and see what is really going on at Fiverr.

What I found will probably shock you.

I have produced a real life case study of Fiverr traffic. At last I would prove what I have always preached.

I reveal the traffic scams and exactly how they are done.

I give you the proof and show you in fine details how you can be (or already have been) ripped off.

I reveal the identifiers that you can use to avoid being scammed in the future.

I look into the sellers themselves and find a few astonishing facts.

You will be able to see traffic fraud a mile away after reading my report.

This reports contains exactly how I purchased and tracked traffic.

How I proved their scams beyond a doubt and how I made sure the scammers knew I had done this.

Download my full case study from the link below.


Read this full report. You will be shocked at the results.

Be Warned- Be Safe

PS.  Fiverr is still a great place to get all sorts of jobs done for you like videos, emails, ecovers, voice overs, landing pages and much more.

The Truth And Future Of Mobile Friendly Rankings

Yes, there was plenty of hype and speculation about the new mobile Friendly Google search update on 21st of April.

A little over a month since then so what’s going on?

Many expected a massive change in the mobile search results. Not really helped by Zineb Ait Bahajji of Google’s Webmaster Trends team stated that the mobile friendly algorithm will have a greater impact than Panda or Penguin.

This was again confirmed a few days ago by Google’s Gary Illyes as he reiterated that the Mobile Update indeed had a bigger impact than Penguin and Panda combined.

However many marketers are saying they have seen a lot less change than expected and maybe the whole mobile friendly thing was just a lot of hot air.

Unfortunately statistics can often be used to prove anything. “Impact” can be measured in many ways of course. So depending on how or what you are looking at depends on what impact the 21st April change had on you.

But here are the facts:

A pre and post 21st April test by digital marketing consultants Stone Temple produced some interesting data. They reviewed a test sample of both mobile friendly and non-mobile friendly URLs that were ranked in Google’s top 10 results on April 17th and checked them again on April 25th

Non-mobile friendly URLs did in fact take a hammering with 46.6% dropping in the mobile search results.

They also showed a ranking increase of 30.1% of URLs that were mobile friendly.

There are no current statistics that tell us what percentage of searches were effected as Google (unusually) did not release that data.

This data tells us couple of things:

1. Mobile friendly URLs had search position gains based solely on the penalties given to the non-friendly URLs. Note that this penalty is page based and not site based.
2. Only around half of the non-friendly URLs lost rank so it seems that more changes are likely to occur in the future that will hit those currently unaffected. Even though Google said that this update has been fully rolled out.

It also tells us that it’s entirely possible that (and may explain why ) some people would have been hit hard while others escaped pretty much pain free.

If most your mobile unfriendly site URL’s fell into the 53.4% that did not move then you may have seen very little change.

If mobile unfriendly URLs were not ranked on page one or close then again you may not have seen as much change.

However I have seen drops quoted similar to Panda and Penguin penalties of around 50 + pages.

If your mobile friendly URLs were in the nearly 70% of non-movers (statistically likely) then again you may have not seen much change.

However if the reverse is true, you may have seen some dramatic changes.

So what’s happening in the future?

Future Google updates are likely to be implemented to address the 50% of non-friendly pages that were unaffected and you can expect to see more position changes when that happens. If you were one of the unaffected people with unfriendly pages the future updates may hit you hard.

Google Inside Search stated “In just the two months since we announced this change, we’ve seen a 4.7 percentage point uptick in the proportion of sites that are mobile friendly, and we hope to see even more in the coming months”.

That statement was made on the same day as the update on 21st April so it seems logical that the number would be much higher by now. Pages that dropped dramatically will almost certainly be being improved and made mobile friendly.

As this penalty is automated then logically these pages will start to rank higher again once they are fixed. Estimates are around a couple of moths for “fixed” pages to be re-indexed correctly. So URLs that increased their ranking position may see that early gain whittled down.

The mobile results will continue to get a lot of attention and changes by Google. This is NOT the culmination of a mobile friendly update only the very early beginnings.

Why Am I So Sure There will Be More Changes?

This simple statement by Google Inside AdWords (May 5th 2015)

“at these times, consumers are increasingly picking up their smartphones for answers. In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. This presents a tremendous opportunity for marketers to reach people throughout all the new touchpoints of a consumer’s path to purchase. “

If you haven’t figured it yet, Google AdWords is Google’s main income. It only exists because AdWords exits. Now with more searches on smartphones than PC’s (and that trend continuing) Google must offer the best Ad Service to their customers and that means the best (mobile) search results (for those ads).

With ad revenue declining for PC searches it makes (financial) sense for Google to focus on mobile.

A recent post by Forbes stated:

“(Google) mobile search ads are expected to only generate 17% of the company’s total revenues in 2014, we expect the proportion to increase to over 35% by 2020”.

So you can see that you have not heard the last of the mobile search result algorithm changes by along shot. Logically any new changes will be rolled into the automated penalty.

For instance load speed is not currently penalized by the Google Mobile friendly tool (therefore not a measure the algorithm currently uses). However it is logically the next step. It has already been rolled out for PC search results and can be tested in Google Webmaster tools.

Am I In Penalties And How Do I Fix It?

The only real way of knowing if you have been hit by the latest updates is if you lost rankings after 21st April.

However as I shown above you may not have been hit at all even if your pages were not mobile friendly.

The only sensible route is to test all your pages and fix things that are wrong. That way if you are in penalties you should see some improvements in a couple of months. If not then it may protect you from future updates.

Either way testing and fixing is your only recourse.

“Webmasters can check if their site is mobile-friendly by examining individual pages with the Mobile-Friendly Test or checking the status of the entire site through the Mobile Usability report in Webmaster Tools. Once a site becomes mobile-friendly, we will automatically re-process those pages (and webmasters can expedite the process by using Fetch as Google with Submit to Index)”.

Extract from Google Inside Search

You can read more internet marketing insights on my blog at http://tony-marriott.com


My Best Free Training Yet!

I have been extremely privileged over the last 6 years or so. I have been able to live my dream lifestyle. For me that is primarily my beach front apartment in Greece.

And I love finding and exploring new places. Finding a new and exciting place, with a great view where I can grab a coffee or a cold beer is my idea of heaven.

OK, that will not be everyone’s idea of pleasure. Your idea of a dream life may be very different.

It doesn’t matter though. Whatever your ambitions or dreams it’s a fair bet that they require two things. Money and Time, and unfortunately having one usually means you can’t have the other. You either work and have no time or you have time and don’t earn enough money.

A little over six years ago I swapped out my 9-5 (joke!) in the UK to work online. I won’t bore you with the full story but it took me a while to get up and running and earning money and over the last 6 years I have been perfecting my business model.

Like I said I have been privileged to be able to live where I want and do what I want so I have created a webinar style training video that explains exactly how I make a full time living online. It shows you the exact business model I use and exactly how and why it works.

Perhaps more importantly it explains why many other systems do not work.

The video is just over an hour of solid training and gives you the blueprint for a 6 figure business. You can bypass all the mistakes I made and focus on what really works.

I can honestly say that this is the best information I have ever given away for free and is probably better than most of the paid training you may have seen.

I have created the training in a webinar style but you can view it right now or schedule a replay time. Just click the link below now.


Remember, Paid or Free, this is probably the best training you will have ever seen. It is truly your gateway to your dream lifestyle.

Enjoy, and if you have any questions feel free to ask!

[Google Penalty] April 21st Become Mobile Friendly Or Die

The next big Google Slap is on track for April 21st. All web pages deemed “non-Mobile Friendly” by Google will be penalized and see your search rankings plummet.

Traffic losses could be as bad as 50%************************

That means you need to test and fix your sites now before the penalties happen. Google have already started testing and you may even have had email warnings about your site.

See the video below and checkout the solution at this link



[Part 5] How To Really Make Money Online – Lead Magnets

I hope you have been enjoying this series of posts on how to really make money online. Everything I have explained is part of what I actually do to make a full time living. If you apply the same principles and processes then there is no reason why you can’t do exactly the same thing.



In my last post I said I would explain exactly how to get people on your list and I will do that in this post.

The money is in the list”. You will have heard or read that man times I’m sure. However most people still do not build a list. This is a major error and will normally lead directly to failure or at least limit your long term sustainability.

To be more exact the money is not in the list. It is in the products you can sell to your list. Having a list means you can send the same people to multiple products and make many more sales than just sending your traffic to one offer.

Think about this. Not everyone likes the same thing, not everyone has the money to buy things every day, not everyone is at the same level of experience. So one person may buy something today, they not buy something another day. They may not buy because they do not like the product, they might not buy because they do not understand the product, they might not buy because the product is too advanced fort them.

emailSo if you mail one visitor to one product it’s almost a hit or miss affair as to whether they will buy it.

On the other hand, send them to different products at different times and the likelihood that will buy something goes through the roof.

So that is one reason why you need a list.

So how does this work in practice?

The solution is to get that email address so you can send multiple offers (and info) over a period of time.

So, as I have said previously, do not waste your traffic by sending it directly to an offer. Even if that is an affiliate offer.

With you own offers it is much easier to collect emails but with an affiliate offer you do not control the sales pages. This means you must capture the emails first.

There are different ways of doing this. For instance simply add in an email capture form after a visitor clicks on the link to the sales page. This will likely reduce your conversions dramatically as it adds additional things to before the customer gets to the sales page.

My personal preferred method is to create a lead magnet to get the email first then send the visitor to the sales page either with an autoresponder redirect or in a follow up email sequence.

What exactly is a lead magnet?


Basically it is a free offer that is so compelling that a huge portion of your visitors will want to get it. To get it they need to give you their email address of course.

A lead magnet is normally offered via a squeeze page. A squeeze page is simply a web page with only two options.
1. Add email address to get free offer
2. Close the page. (Tip: you can also use an exit pop-up to try an alternative offer at this point)

The mechanics of a squeeze page is pretty simple. It normally consist of a small pitch or headline that “sells” the free offer and an email form (i.e. first name and email) where the visitor can add their name and email address.

The headline could be text, an image or even a video but it should be short and to the point

The whole squeeze page should be visible on an average computer screen. So the headline and the form should be seen by the average visitor without scrolling down the screen.

The email form is simply a short piece of code that your autoresponder will give you. When added to the page it will then add any visitors that completed the form to your mailing list and redirect them to the free offer.

With the email captured you can then send them to the offer you are trying to sell. However you don’t just send out a sales email straight away. As you have the email address you can now do much better. Create an email series of 3-5 emails. Start off with delivering some useful content (related to the product you are targeting).

In subsequent emails explain the problems and maybe the manual solutions. Then hint that you may have a great solution to the overall problem and finally send a straight sales pitch about your latest product.

Because you will have engaged with your subscribers in the previous emails the open rates will be much higher and the likelihood of purchasing will also be higher.

Of course you can rinse and repeat the same thing for any number of offers. And once these emails are entered into your autoresponder they will go out automatically.

So all you need to do is keep adding subscribers to your list.


You can send additional traffic to your squeeze page. You can create multiple squeeze pages. You can micro niche your squeeze pages and create separate lists for specific targeted products.

For instance a “free calorie counter” can build a diet related list, “top 10 aerobic exercises” can build a fitness list, or “50 free high PR backlink sources” can build an SEO list.

Now promote highly related products and your conversions will go through the roof.

With this kind of lead capture in place you can be profitable with very little traffic. Even a few new subscribers a day can quickly build up to put plenty of money in your PayPal account each month.

If you want to know exactly what you need to do to create full time business on-line then check out my personal training at the link below


[Part 4] How To Really Make Money Online – Maximise Profit

Welcome to part 4 of this series. In this post I will cover the single best way to maximise your profits.

This is the one thing can differentiate success from failure. It’s not complicated or even clever it’s just simple common sense.


In fact I covered the basics and the reasons you need to do this in part 1.

What many people do is create a product or promote an affiliate product. They then send some traffic to it. That may be from the search engines (i.e. a blog you have ranked on page one of Google) or you may have other affiliates send you traffic or you could have bought solo ads or banner ads etc.

Whatever way you send traffic in the above scenario they will either buy or not buy the product you are promoting.

This means you have a one-off shot at making some money. In practice this is unlikely to be a successful long term strategy.

As Internet Marketing is now very popular and has a lot of very professional marketers making a lot of money it is likely that you will simply be “out-marketed”.

They key reason is that these pro marketers will make lot more money than you from their traffic.



What they do is add additional up-sells to the original project (you will have seen this when buying something). But more importantly they have their own back-end of products that they will send the same traffic to over a period of time.

They can do this by capturing the emails of visitors and sending offers out to those emails.

In practice that means you may make (for example) $37 from a sale but a pro may make $100 (or more) from multiple sales.

The reason why they can then out-market you is that they can spend more money on traffic. (i.e. outsource SEO or pay more PPC etc.)

So you need to do the same. You need to capture emails using an autoresponder like Aweber or Getresponse and then email promotions to additional products . In a perfect world these will be your own products so you can get 100% of the money but you can successfully use or re-purpose PLR products or even promote high prices affiliate offers.

Huge Tip: When promoting affiliate products you should always capture the emails first before sending to the offer. Never just send traffic direct to affiliate offers.



Of course all this needs to be automated. You don’t want to be manually sending emails all the time. This is easily achieved with any of the main autoresponder services. They all work in a similar manner but with a few differences. However the basic practice is to write your promotional emails and add them to a time based autoresponder sequence.

This means that as each new subscriber is added to your list then they will be sent a series of emails promoting your various products. These are sent over a period of time. For instance after 2, 5, 7 and 10 days etc.

You can add as many products as you like to the “back-end” sequence. Sales from each product will increase your overall profits from the same traffic.

Now with a back-end sequence increasing your profits you will be much better placed to compete with the pro marketers and better placed to drive even more traffic to your offers.

OK, so now you have the process that will take your subscribers and turn them into a money generating machine.

The only question left is how do you get your traffic into your email list. Of course the mechanics are fairly simple you just use the autoresponder service to add people to your list.

BUT.. What makes them want to join your list? What ensures lots of people join your list? What ensures you convert the maximum amount of traffic into subscribers?

That, as the saying goes, is a story for another day. So keep an eye on your inbox or come back to my blog regularly to find out more.

Until December 31st TM Business Engine is 50% off. See more at …


[Part 3] How To Really Make Money Online – Product Creation

In my last post I said I would talk about actually creating products. This can be scary are for many.

Don’t let fear hold you back it can be much easier than you may imagine.


Like everything it works better when you have a plan or a process. You will often hear me bang on about plans and processes but I firmly believe this is a massive differentiator between winners and losers.

So creating products needs a process just like anything else.

There are many media formats you can use to create products.

The easiest is probably and ebook. That is simply a written guide. You can use something like Microsoft Word or the free option of Open Office Writer. Once completed export as a pdf document so that everyone can read it and it is easily distributed.

Another option is video. Again scary for many but actually very easy. There are free options for creating videos but my favourite is Camtasia Studio.

Use Microsoft Powerpoint or again use open office (Impress) to create a presentation with either the full text or just bullet points of the text. Simply record the presentation while reading the text or talking about each bullet point.


A little practice makes this very easy.

OK, with your media format decided you now need to create the content. This is where a process will really help.

In the previous post I decided on a product title ( Overweight Teenagers Lose 10 pounds In 10 Days)

A lot of people will start wit content and come up with a title once that is completed. Personally I find having a title up front helps focus on e content creating as you will already have an overall idea in your head.

Let’s assume an ebook, but the process is pretty much the same regardless of the product format.

The processes to break everything down into small sections and build on each one until complete. Rather than just jump into writing with no structure.

So Just follow these steps.


Step 1: Decide on the chapter titles, in other words what each chapter is about. In this case you have a couple of options. You cold for instance have day 1 to Day 10. Or maybe, if you want have the same regime each day, then each chapter may be part of the regime.

So for instance: Diet, Exercise and Motivation.

Break down each into smaller sections. So for Diet it could be Breakfast Meals, Lunch Meals and Dinner Meals. Exercise may be How Exercise Works, Calculating Calorie Burn, Planning your Exercise Regime. Motivation may be Mind Set Of Thin Person, Rewarding Your Success, Getting help From Others.

So now you will have nine chapters defined. Usually a good number is around 7-10 but you don’t need to be too strict on that.

Step 2: Now you can write the content for each chapter. If you are still not 100% confident or clear on the content then break each chapter down into even smaller sections (just for the purposes of deciding on the content). For instance if you used the Day 1 to 10 as Chapters you could break each chapter down to . Breakfast, Lunch, Dinner, Low Calorie Sweets, Snacks and Exercises.

Now writing each sub section should be simple.

Step 3: With each chapter completed you can now write a simple Introduction and Summary for each chapter. Just a sentence or short paragraph that indicated the subjects covered in that chapter and brief summary of what you have covered at the end of each chapter.

Step 4: Now just add the Main Introduction and the Final Summary at the start and end of the ebook

Step 5: Format the book to make it look good. If it makes sense add in any diagrams or images that help. Add in a cover image, add in headers and footers with a title or graphics at the top of each page. Add page numbering in the footer. Also add in an Index which can be generated automatically.

Step 6: finally export as a PDF and you have your product.

Remember you can easily create a video using the same content by making a presentation with the chapter titles and reading out each chapter or even creating a presentation using all the text and reading it out.

Keep checking back for more in this series. Next time I tell you how to maximise your income from your products.

Do you want to make 2015 your year online? Until 31st December I am offering my top training program at half price (http://tony-marriott.com).