Affiliate Marketing Has Died!
OK, so it hasn’t, but a lot of marketers want you to believe that. And it got your attention, right?
The truth is, affiliate marketing is still very much alive—it’s just evolved. If you don’t adapt to these changes, though, you might find your affiliate earnings dwindling faster than expected.
The Changing Face of Affiliate Marketing
The biggest challenge today isn’t that affiliate marketing is dead, but that many of the traditional methods are. Most training programs for new affiliates are outdated, still promoting strategies that simply don’t work anymore. Those who have moved with the times, refined their methods, and adapted to market changes are succeeding—but they’re not exactly rushing to reveal their secrets.
Like many others, I started out as an affiliate marketer years ago. Affiliate marketing is one of the simplest ways to make money online with relatively low upfront costs. I still work as an affiliate today, and it remains a significant part of my business, but the way I approach affiliate marketing now is entirely different from what was once taught.
With rising competition, Google’s algorithm changes, and the constant need for more traffic, it’s now tougher to turn a direct profit from a single affiliate offer. Relying on just one product simply isn’t enough to keep your business sustainable.
Building a Funnel of Products
To be successful in today’s affiliate marketing landscape, it’s essential to create a funnel of products rather than relying on a one-time affiliate sale. Think of it as building a journey for your customers. You want to capture a lead, introduce them to a product that solves their immediate needs, and then have additional offers lined up that cater to their ongoing needs.
By creating your own digital products to follow up on affiliate offers, you’re building an ecosystem that generates more revenue per customer. This strategy not only increases your income but also strengthens your relationship with your audience. When customers see that you consistently provide value, they’re more likely to trust you, return for additional purchases, and recommend you to others.
The Juries in!
Affiliate marketing isn’t dead, but to thrive, you need to approach it with a strategy that focuses on long-term growth. Building a funnel of products (including your own!) allows you to maximize the potential of each customer. So, if you’re serious about making affiliate marketing a sustainable business, it’s time to expand beyond promoting one product and start creating offers that deliver lasting value.