Google Tightens The Screws Once More

Anyone who builds websites will be following Google’s continued algorithm changes. This last year seems to have had a huge impact on people and their site.

The move to “Measure Quality Content” and the more recent attack on blog networks shows that Google is ramping up it’s battle against what it sees as poor quality web sites or those that don’t obediently follow Google’s own “rules”.

The latest changes are firmly set in the same vein and are aimed at targeting those that don’t comply with the Webmaster Quality Guidelines. The Guidelines have been around for a long time now but presumably this is a better way to identify the so called malpractices.

You can see the full details here

http://googlewebmastercentral.blogspot.co.uk/2012/04/another-step-to-reward-high-quality.html

 

but let’s just look a few quotes from the Matt Cutt’s post.

opposite of “white hat” SEO is something called “black hat webspam” (we say “webspam” to distinguish it from email spam). In the pursuit of higher rankings or traffic, a few sites use techniques that don’t benefit users, where the intent is to look for shortcuts or loopholes that would rank pages higher than they deserve to be to be ranked. We see all sorts of webspam techniques every day, from keyword stuffing to link schemes that attempt to propel sites higher in rankings.

So again Google are referring to over optimization and anything that they would consider to be unnatural linking. From that you can take heart that backlinks must still be a major measure of site importance and will continue to be so in Google’s eyes. Else why would they be on such a major offensive?

Matt explains some changes they have already made. The fact that these are specifically mentioned likely means they are of high importance. Panda (for most of you) will be obvious but you may not be aware or have considered the importance of “less ads/more content above the fold”.

To that end we’ve launched Panda changes that successfully returned higher-quality sites in search results. And earlier this year we launched a page layout algorithm that reduces rankings for sites that don’t make much content available “above the fold.”

So then onto the latest onslaught

In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.

As I said earlier it has always been a requirement to adhere to the Webmaster Quality guidelines. It even part of the AdSense T&C’s that you do so. I guess this just means they are now better are spotting offenders and will be more aggressively dealing with those offenders.

our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.

 

This final comment is one that you should remember and it is something I have mentioned before. Google’s goal is to have no SEO at all. In a perfect world you would simply create a site with great content and the Google search algorithms would do all the work and decide how good and how relevant your site is. Unfortunately for Google that is still along way off and they need some level of SEO to help them make sense of website content.

We want people doing white hat search engine optimization (or even no search engine optimization at all).

 

So what do we conclude from all this.

 Firstly Google are aggressively attacking all methods of SEO (or web spam or any numbers of other names depending on where you position yourself in the SEO camp) that they feel messes with their algorithm.

Secondly Google seem to have made a quantum leap in the ability to robotically detect, poor quality content, bad link practices, over optimization etc. Expect this to grow exponentially. My guess is that the Panda idea of having humans assess the site content quality and then feed all that data into a program and tweak it until it gets similar results has been a programmatic success for Google. By using the same techniques (AI?) for other areas website SEO is a logical step.

Thirdly I think this is one of those defining moments, a point in time where SEO techniques needs to change dramatically for a lot of people. Creating websites needs to be about quality and useful content. On site SEO needs to exist but it needs to be simplistic and more general. By that I mean NOT making sure you have a certain percentage of keyword density, by NOT focusing on one keyword to the detriment of all other. It means creating focused content of course. Your website should have a subject and all the content should be structured and relevant but you simply need to focus on the quality of the content, the readability of the text and relevant, descriptive titles. Googlebot is clever enough to know what search expressions should appear in the results.

 

Those of you who have specifically been creating mini-sites, one page sites, MFA sites, sniper sites or other highly targeted (and highly successful) small websites need to be making changes now. That includes 20 Minute Blogs.

 

Review your content for over optimized keywords (0.5-1% max i’d say).

Review your content for quality. I mean does it read well, is it grammatically correct, is it relevant is it unique and is it useful. Edit it, update it or even scrap it if it’s not up to scratch.

Add fresh content a new post every 2-4 weeks perhaps.

Get a few good quality backlinks from good sources.

Make sure you also backlink the inner pages of your site.

Vary the anchor text of your backlinks

Work over time to make your site into an authority site.

 

The days of the small highly SEO’d sites are numbered. You cannot expect to put up a site with a couple of posts and then do nothing more to it and expect it to stay up in the rankings.

That doesn’t mean you can’t build good small sites it just means you must continue to build on the successful ones to turn them into long term, profitable and authoritative sites.

Love to hear your thoughts and experiences so please leave a comment below.

Untapped Niche, Keywords, Domain Names and Your Own Ebook

Hi guys,

I know many people still find it difficult to discover good niches to target.
There is lots of help about but all the different ideas and teachings can sometimes just muddy the waters.

You may also hear that there are no niches left!. It’s all tapped out!

Sure it it can take a bit more looking these days but there are still may more micro-niches left to make money from.

So for those unbelievers and anyone who needs a helping hand I have recently come across a niche that is truly untapped. I found there are loads of high value keywords with plenty monthly local searches and even lots of exact match domains available.

Some Of The Valuable Keywords

So you are welcome to try for this niche yourself or just use it as an example to see that there are untapped niches or niches that still have plenty of opportunity to make money in, even for newbies.

I won’t be doing this niche myself so you won’t have any competition from me but the quicker you get up and running the more likely you are to make a success in this niche.

The niche is unusual but that is one of the secrets of finding profitable niches. I see 100s of new blogs every month and almost all are in the same old niches. So forget diet and weight loss, acne, make money, fitness, getting your ex back, tinnitus, and many of the less savoury subjects like piles and warts. Try to think a little outside the box and go where others have not. That is where you will find the little gems that can make you some cash.

Don’t worry though, if you are really stuck, or just need something to get you to take action. I have done the research for you. I will give you loads of valuable keywords, lots of exact match domains.

Loads Of Low Competition Keywords and Exact Match Domains

I’ll even give you your own niche product with Resell Rights so you get up and running in no time flat. All you need to do is put up a WordPress blog with a few interesting articles and I’ll even give you some to get your writing juices going.

Best of all everything is absolutely free and no sign up required. Just my gift to Online Income Club visitors.

CLICK HERE  to grab your niche information, keywords, ecpc, competition, commercial intent, local search volumes, domain names, resell rights ebook, articles and videos.

Latest Google Changes How Do They Affect You?

Google seem to have shot themselves in the foot a bit with their link based ranking search algorithm.

In it’s day it was the best by such a huge margin that it shot Google to the top of the pile and made it firmly the worlds Number One search engine.
In fact I doubt that any other company in the world has such a big market share of their particular business as Google does.

The simple premise was that other websites would “link” to any website that it thought was good. So each link was a “vote” or a “like” for that website. The more votes or likes it had the more popular it was and so the higher up the search results it should be.

It had one major flaw though. The nearer the top of the search rankings a website gets the more people will see it. The more people that see it the more likely they are to link to it.

This means that established sites get an advantage over new sites as new sites will have no links and therefore will not rank highly in the search engines.

Now Google has done some work to help alleviate this like giving new sites  a temporary higher ranking for additional exposure. However as webmasters became more savvy it was obvious that links were the way to get top rankings. The start of modern SEO was born and suddenly Google’s algorithm was becoming ineffective as 10,000’s of webmasters were able rank any webpage for any keyword just by firing links at it. The natural selection process that Google envisaged was already drowning.

So move a few years down the line and Google are wishing they could rank websites by the quality and relevance of the content (back around in one big circle!).

So Panda was born and that brings us basically up to date.

Over the last 12 months we have seen sweeping changes in Google’s approach to ranking websites.
Panda has put the focus firmly on higher quality content.

Regular Panda updates are still ongoing and have caused a lot of sites to drop dramatically in the search rankings. Most of you will already heard of Panda but I will go into it a little deeper in a minute just to be sure you are clear on how it affects your website.

Panda may be “old news” but I need to talk about it to put the other changes into context.
For instance did you know that there was Panda update in March and they will be ongoing for some time?

OK, so Google is sending a message – We want unique, quality, useful and relevant content on the websites.

Does that mean backlinking is dead?

Not by a long shot! Technology does not allow machines to judge the quality of written content well enough to work as the major factor in search rankings. In fact try searching Google and you will be surprised at how little information there is on the subject. The info that exists is mainly theoretical and a long way from practical application.
But never say never, it will come, it’s just a matter of time but for now backlinks are still hugely important.

How do I know that?

Well lets look at Google’s recent attack on blog networks. A number of well known blog networks have seen mass de-indexing and some have closed their doors.

The type of networks that have been hit are those that mass distribute articles to the blogs loaded with backlinks so in practice they are basically a huge networks of autoblogs with thousands of posts and tens of thousands of outgoing backlinks.

These networks were very popular simply because they worked. Why else would Google bother to put so much effort into killing them off if they were not effective enough to “manipulate” Google’s results.

So even Google (indirectly) is telling us that links are still important.

Now lets look at Google’s most recent publicized changes from March as published on Google’s own blog. You can see full listing at

http://insidesearch.blogspot.ca/2012/04/search-quality-highlights-50-changes.html

There are 50 published changes but I focus only on few that I think are important to this post.

It’s important to understand that Google do not tell us what their algorithm does or how it does it or any detail on the effect of changes so any interpretations are my own.

Better indexing of profile pages. [launch codename "Prof-2"] This change improves the comprehensiveness of public profile pages in our index from more than two-hundred social sites.

This sounds like they are indexing more information on more public profile pages of social sites like Facebook and Twitter. Social standing or visibility on social networks is one of the big future measure for ranking. Clearly in the same vein as “votes” by backlinking, the Diggs, Likes and Tweets etc. are also votes for the web page content. The profile of the source (may not only supply a backlink) but may be judged (similar to PR) to decide the “authority” of those votes.

High-quality sites algorithm data update and freshness improvements. [launch codename “mm”, project codename "Panda"] Like many of the changes we make, aspects of our high-quality sites algorithm depend on processing that’s done offline and pushed on a periodic cycle. In the past month, we’ve pushed updated data for “Panda,” as we mentioned in a recent tweet. We’ve also made improvements to keep our database fresher overall.

So the old Panda again. More changes of course but worth understanding how it works. I like to think of Panda as more of a penalty rather than a measure.  I.e. you don’t really get rewarded for good content but you do get penalized for bad content. Although all pages of a site are checked for “quality” the whole site is penalized even if one page falls foul of the Panda filters.

The penalty is the set against your site and is only changed every few months. So improving your site will not have an immediate positive effect. It won’t change until the next “Panda Refresh”.

These checks are clearly “robotic” so Google has started to be able to measure content quality and will only get better.

Improvements to freshness. [launch codename "Abacus", project codename "Freshness"] We launched an improvement to freshness late last year that was very helpful, but it cost significant machine resources. At the time we decided to roll out the change only for news-related traffic. This month we rolled it out for all queries.

It makes clear sense for news items to be fresh. Hey, who wants hear old news. Now you need to be looking at your own content. It has long been accepted that adding regular additional content to your site is a good thing. It is now likely to be bigger factor in your rankings.

We don’t know how Google measure and use this. Maybe a new post to your blog will give all your pages a boost, or more likely a lack of fresh content give you a site wide penalty. The question is should you update old posts?

Interestingly blog and forum post date detection is one of the recent updates (below)

Improvements in date detection for blog/forum pages. [launch codename "fibyen", project codename "Dates"] This change improves the algorithm that determines dates for blog and forum pages.

Tweaks to handling of anchor text. [launch codename "PC"] This month we turned off a classifier related to anchor text (the visible text appearing in links). Our experimental data suggested that other methods of anchor processing had greater success, so turning off this component made our scoring cleaner and more robust.

Better interpretation and use of anchor text. We’ve improved systems we use to interpret and use anchor text, and determine how relevant a given anchor might be for a given query and website.

There are two updates relating to anchor text. I find this interesting both as more evidence that backlinks are far from redundant, and in light of the recent discussions around an “over optimization” penalty (quote by Matt Cutts below).

There are obvious “over optimizations” like keyword stuffing and mass backlinking but I see things like variations in anchor anchor text and content relevance becoming more important.

For instance it would be “unnatural” to expect everyone to link to your site with your chosen keyword. It would be much more natural to link with a variety of anchor texts including apparently unrelated ones.

Content or contextual relevance may also be important.  Again not every single one though, as that would be unnatural but mainly links relevant to the content. This may be stepped up from “better to be diverse” to “penalties for not enough diversity”.

“And the idea is basically to try and level the playing ground a little bit. So all those people who have sort of been doing, for lack of a better word, “over optimization” or “overly” doing their SEO, compared to the people who are just making great content and trying to make a fantastic site, we want to sort of make that playing field a little bit more level.
And so that’s the sort of thing where we try to make the web site, uh Google Bot smarter, we try to make our relevance more adaptive so that people don’t do SEO, we handle that, and then we also start to look at the people who sort of abuse it, whether they throw too many keywords on the page, or whether they exchange way too many links, or whatever they are doing to sort of go beyond what a normal person would expect in a particular area. So that is something where we continue to pay attention and we continue to work on it, and it is an active area where we’ve got several engineers on my team working on that right now.” – Matt Cutts

full details http://searchengineland.com/too-much-seo-google%E2%80%99s-working-on-an-%E2%80%9Cover-optimization%E2%80%9D-penalty-for-that-115627

Remove deprecated signal from site relevance signals. [launch codename "Freedom"] We’ve removed a deprecated product-focused signal from a site-understanding algorithm.

This was an interesting one and although not strictly in the same vein as the above I thought I would highlight it anyway. I have no idea what this means exactly but you should take note if you have e-commerce sites or Amazon sites or any sites that are “product” based (and that may even include mini-sites with product name in the domain).

Check your rankings and income levels. Have they changed in last few weeks? If they have and you can see no other reason then this may have effected you.

My thoughts are that e-commerce sites for instance would need a different measure (of SEO) than an informational site. Especially for content. I guess that Google uses measures to decide when a site is “product focused” and hence applies a slightly different ranking algorithm.
For instance normally duplicate content would be filtered from the search results but for e-commerce sites duplicate content would equate to competition which would equate to lower customer prices. Not something Google would want to filter out.

So in summary, what do you need to be doing.

To be fair to Google it’s pretty much what they have been saying for a long time but now Google are better at detecting and penalizing those that do not step up to the mark.

  • Create good quality, unique, useful and relevant content.
  • Add fresh content regularly building authority and age.
  • Focus your site pages to one subject and make it clear to Google what your page is about.
  • Do not over optimize I.e. keyword stuff, mass link with poor quality links.
  • Make your backlinks and anchors varied and “natural”. Include inner pages not just home pages.
  • Ensure social exposure across many networks – but naturally of course!
  • Don’t overload your site with ads, especially above the fold.

It’s all about quality and variety. Quality content, natural links and a great visitor experience.

This Might Pinterest You!

Hi guys,

you may already have heard about the latest phenomenon in social site or even be using it.

If you are – well done you are getting in on something very big.

Pinterest is described as a social photo sharing website but it is so much more than that.

A kind of of social bookmarking for pictures but with the “Friends” idea from Facebook and “Followers” like twitter and Voting Like Digg or facebook Likes and comments like blogs but much more real social sharing between users.

Only two years old it has already become the fastest growing Social site EVER and just entered the top ten social sites list with 11 Million visitors a WEEK and over 11 Million current members.

Pinterest

A bit like en electronic pin board (hence Pinterest) you simply “pin” any pictures or media from the internet, your PC or (re-pin) other members to your board. You can have as many boards as you like and group stuff by subject, type or style or whatever you like.

Why am I telling about this?

Well, All new mediums like social sites seem to promptly jumped on by internet marketers to further their own cause. This is an Internet Marketing blog so we need to talk about this.

I can see huge potential with Pinterest and I know some are already driving  a lot of traffic to there own sites and blogs with it.  You can get backlinks to your own sites, as with other social bookmarkings sites but with the “Likes” and “Re-Pins” you can quickly go viral with a popular subject. So I see this as very useful tool.

 

However words of warning. All new media sites get abused and take a period of time to settle while they change and toughen their rules to weed out the scammers, spammers, users and abusers.

Don’t be in that group!

Take a lesson from history and look at other great social sites like Facebook and Twitter. Those marketers that took on the spirit of social networking and focused on that instead of trying to make a fast buck are now reaping the befits of some pretty huge social networks of loyal followers that become happy and repeat customers. Think longer term and be prepared to put in the miles.

A second word of warning, look carefully at what you “pin”. Pictures and everything else on the internet tend to be copyright. Pinning a copyright picture to your board is the same as adding it to your blog and can get you into the same amount of grief.

Getty Images  for one are apparently looking closely at Pinterest because of it’s potential for copyright infringement and Getty make a lot of money by finding those infringements!

You can find Pinterest at http://pinterest.com/

Joining is by invitation only but you can request an Invite from their home page.

Oh, and one thing you NEED to know. The demographics of this site are little weird (in a cool way). It seems it is hugely popular with women. From Facebook statistics 97% of all Facebook likes for the Pinterest site are from women. Now that is a huge demographic and if you are in any niche that targets women (and that’s a lot of niches) then you should be looking very closely at Pinterest.

If you want to add Pinterest content automatically to your blog take a look at this cool WordPress plugin.  You can schedule pots of Pinterest to you blog and run the whole thing on auto-pilot. It doesn’t have to be your Pinterest content either, it will post from any board on Pinterest

CLICK HERE TO SEE PINTEREST WORDPRESS PLUGIN

 

 

Can Moving Images Really Help You Sell More?

Every wanted to get more eyes to a particular part of your webpage or simply wanted to add something of interest?

Moving graphics were very popular a few years ago but it all got out of hand and some web pages ended up with nothing but flashing pictures that nearly blinded you or a least gave you a migraine.

However time goes by and most people don’t do that any more.  In fact you see very few moving graphics these days

One exception of course is paid advertising like Google Image Ads.  Well if it works for the big boys I guess it can probably work for us smaller guys.

So if you use moving images “respectfully” they can be a great tool.

OK, but how do you get those moving images – I’ll show you.

Take look at the video below that shows the basics of creating an animated gif

Now think beyond the video and you can start to see the possibilities here. Using multiple images can create short “videos” making running rabbits or bouncing balls.

OK, maybe not the most exiting suggestions but I can leave all that to your imagination.
Meanwhile here are the basic skills you need.

Want to learn more about creating cool graphics? Especially for Internet marketing?

Then CLICK HERE TO TAKE A LOOK AT MONKEY GRAPHICS

100 Quick Traffic Tips

As it says in the title. 100 quick traffic tips.

Many you will already know (perhaps), some will be new and others are a great reminder.

Nothing much more to say so dive in ………….

Except, If you can think of any more ideas or any succesful methods you have used then add them in a comment at the bottom. Always love to hear what you have to say

1. Write a Roundup Post
A roundup post is an entry that speaks about a group of people in your niche. This strategy is used to build relationships with influencers in your niche. Let them know that you are reaching out to them and promoting their content. More often than not, this leads to them returning you the favor by blogging or tweeting about you. If they are indeed influential in your niche, their return of favor will be sending massive traffic your way.
2. Interview Experts in Your Niche
If you can get interviews with experts in your niche, your credibility will be greatly boosted thus generating more traffic. All you have to do is ask: email experts a list of questions that is relevant to your niche and get some great content from their answers. At the same time, build relationships with these experts because you never know when a powerful partnership will come knocking at your door.
3. Twitter Traffic
Twitter can be a huge source of traffic for you if you know how to build your Twitter network on a daily basis. Your goal with Twitter is to network and build relationships and these relationships can lead to more traffic. One Twitter post can become so viral that it can send tens of thousands of visitors to your sites if done in the right manner.
4. Create a Facebook Page
Studies have shown that people are spending more time on Facebook than any other website on the internet. By being in front of such traffic, you have the best chance of being seen on the vast web. Create a Facebook Page for your website and install a “Like Box” into your website so that your visitors will know you are on Facebook and join as a fan on your Facebook Page.
5. Create an Infographic
If you are great with design, you can take the statistics of any topic and create an infographic to represent the figures. Infographics can go viral very easily as people like to share them all over the web. Do remember to include your website URL within the infographic so that you can get the traffic when it is re-blogged elsewhere on the internet. You know what? Forget about being great with design, you can outsource it to someone else to get it done for you!
6. Create a .pdf Cheatsheet
Create cheatsheets with important information about a certain topic and include your website URLs where possible inside the document. People love content such as this and there is a very good chance that it will go viral being shared on the web.
7. Create a Memorable Domain
Domain names often give people a first impression of the website. A good domain will attract the massive amounts of traffic. The most effective domains are the .com domains.
8. Produce Videos on YouTube
One of the largest search engines other than Google is none other than YouTube. Therefore, it is crucial to include YouTube in your arsenal of traffic strategies. Create your own YouTube channel. Produce and upload original videos with interesting content to your YouTube channel. Using the “annotation” feature while editing YouTube videos, you can add a call to action for viewers to go your website URL. Another strategy is to interlink your videos with annotations so as to pick up more views and more traffic. Optimize your YouTube channel by including a link back to your website in the profile information on the left panel. Here’s an excellent Youtube course: Video Traffic Academy
9. Optimize your YouTube videos with searchable keywords
After producing and uploading interesting video content to YouTube, optimize your YouTube videos by tagging your video with searchable keywords. For phrases, remember to include the quotation punctuation:” “
10. Add video responses to YouTube videos
Find other videos uploaded on YouTube that are related to your video content by searching your keywords in the YouTube search engine. Select the popular videos with many views and add a video response to that YouTube video. You can find this option near the comments section. Here’s an excellent Youtube course: Video Traffic Academy
11. Syndicate your Videos with TubeMogul
TubeMogul is a video marketing platform for syndicating video content to other video sites. Although the bulk of your video views will come from YouTube, you will also be able to generate a considerable amount of niche traffic to your site by syndicating your video content to smaller video sharing sites. Do remember to include a link back to your website in your profile while setting up accounts on the different video channels.
12. Watermark your Videos
To watermark your videos is placing an image overlay, which links to the URL of the domain you want to drive traffic to, on top of a video. This can be done using a video editing program, more specifically, a screen capture video software like Camtasia. This software works well on PC and MAC and even comes with a free trial of 30 days.
13. Screencast Videos
Creating screencast videos is an effective way you can use to drive traffic to you website. One strategy is to attach a screencast near the end of the video to persuade visitors to check out your website. Talk about it for short while, pointing out the cool things visitors can find on your website. Some software I would recommend is Camtasia or Jing.
14. Write Guest Posts
Many bloggers or webmasters have audiences to their websites amounting more than your own. Approach these people and ask them if they would like for you to write a post for their blog. Not only will you possibly get traffic flocking to your site, it will also get you quality backlinks that will bosst the ranking of your site on Google. In addition, you would have made a friend or friends and build relationships in the process.
15. Build an Email List
Building an email list enables you to drive traffic at the click of a button. With a substantial number of subscribers in your email list, you can also build a community around your site or even your niche and eventually make sales after you have established relationship with your list. However, it takes time, effort and the right strategies to attract people to subscribe to your list. Also, it is essential to use an autoresponder service to build your email list. You can check out Aweber, iContact or GetResponse for autoresponder services as mentioned.
16. Use Squeeze Pages
A squeeze page is a landing page used to capture prospective leads on the internet who are interested in what you have to offer. In this way, you will build a traffic getting list very quickly.
17. Write a Free eBook
An eBook is a book-length digital publication read on computers or other electronic devices. They have a high perceived value and are a great way to build a huge email list. To create an eBook, you just have to copy and paste blog posts you already have written
into a document and convert it into a PDF. Give away this eBook for free in exchange that people subscribe to your email list.
18. Submit your eBooks to eBook directories
Once you have written your eBook, submit it to eBook directories. eBook directories work similarly with other online directories. They simply list a number of eBooks on their directory and people actually visit these directories to find information. In this way, not only do your website gain more traffic, people also get to know you as an author. The key to making it viral is to provide great and interesting content.
19. Set up an Autoresponder Email Series
Having an email list is not enough, there needs to be a strategy to get your marketing and promotion messages across to your list. An autoresponder is an email marketing tool that once set up will automatically send emails to a subscriber in specific time intervals after they sign up to your email list. Setting up an autoresponder email series requires some thought and organization. Ideally, your autoresponder emails should contain content for every important article on your blog and each email should have a call to action designed to get the reader to click through to your site.
20. Create an Ecourse
An easy yet effective way to start your email series is by offering a 5-day / 7-day email course where you send emails automatically for the next 5/7 days to build a strong relationship and trust with your subscribers. Include links in your email for them to revisit your website. Once you have built a substantial list of raving subscribers, you will be able to create a sustainable amount of traffic that is going to your website.
21. Create Epic Content
People love to read content that delivers immense value to them. Therefore, to attract the bulk of traffic to your website, your content must be well thought out and researched, outdoing competitors’ efforts in a particular area.
22. Give Away Free Stuff
One very effective way of making your content viral is to give away free stuff. You are able to drive massive amounts of traffic to your website, generate leads for your business and even make sales later by giving away high quality free stuff on the front end of your sales process.
23. Submit Your Site to Feedburner.com
Another way to get more traffic is to let your website be more accessible through RSS feeds. Feedburner is a web feed management provider owned by Google that takes your RSS feeds and makes it easily accessible to a variety of RSS readers. You can also use the service to track the subscribers on your feed, optimize the content in your feed as well as use different ways to publicize your feed with widgets.
24. Participate in forums and add a compelling message in your signature
Forum posting is one of the ways to increase the traffic to your website. When you participate in forums which are on topics surrounding your niche or website content, give value-adding comments and participate actively in the discussions. Add a persuasive message in your signature to attract forum members to visit your website.
25. Become an active user on StumbleUpon
StumbleUpon.com is a discovery engine that finds and recommends web content to its users. Its features allow users to discover and rate Web pages, photos, and videos that are personalized to their tastes and interests using peer-sourcing and social-networking principles. It is thus a very good platform for you to promote your website and get more traffic.
26. Use keywords in your title tags
If you want to get more traffic to your website, it is crucial to know where all that traffic is coming from. Majority of online traffic finds content on search engines using keywords hence the first step to get found on search engines is to include keywords into your website. We call this process On-Page Search Engine Optimization. One element to include keywords in is in your title tag, the title of your website. There are many other elements to search engine optimization.
27. Hold a Contest for Subscribers
Organize contests where you give away prizes to winners. You can do this as a one-time-only or monthly contest. The bigger your gift, the more buzz you generate online and hence the more traffic to your site from those who sign up. Here’s an excellent contest script: Contest Burner
28. Retweet Contest
If you are active on Twitter, you might have seen some of the marketing tactics in Twitter campaigns. One idea is that you could hold a contest to make the entry based on tweeting a certain link. Using backtweets, you can track those who have tweeted your link.
29. Content Contest
Ever finding it hard to write content? You can hold a Content Contest where you ask users to answer a question to enter a contest and the best answer wins a prize. Not only will you get a massive amounts of traffic because the contest prizes attracts people, when the contest is finished you should have a healthy article filled with insightful responses to any question you want.
30. Traffic Contest
An easy way to effectively get your website ranked and found on search engines is to hold a SEO contest where the person who sent the most traffic to the contest page wins an awesome prize. This can be done is by each user having their own bit.ly url. All bit.ly urls have built in analytics that can be accessed by adding a + to the end of the link.
31. Make your blog available on Kindle
The Amazon Kindle is an e-book reader which uses wireless connectivity to enable users to shop for, download, browse, and read e-books, newspapers, magazines, blogs, and other digital media. With more than 54 million hits a month, Amazon is the ultimate traffic-driver; even if you never own a Kindle you should make your blog available on Kindle as it will position you as an authority in your field. Here’s a guide on Publishing on Kindle: Kindle Publishing Made Easy
32. Create an ezine/newsletter
An ezine is a magazine and newsletter distributed by any electronic method, for example, by electronic mail. Studies have shown that there is a very large readership on the internet. If you were to grant free access to your online content through an ezine/newsletter, you will quickly attract the targeted attention to what you have to offer. Hence, creating an ezine/newsletter is a good way to get more traffic.
33. Set up a page on Hubpages.com
HubPages is an online space for you to share your advice, reviews, useful tips, opinions and insights with hundreds of other authors. One of the 50 most visited US sites on the Internet, it is where you can get more traffic to your main site if you are able to get the attention of the ready traffic there by contributing interesting and value-adding content.
34. Set up a Squidoo.com page
Squidoo is similar to HubPages where you can create “lenses” that tend to rank very well in the search engines. Provide a link back to your website and that you will get you more traffic to the site.
35. Install the Alexa toolbar on your browser
The Alexa Toolbar is a Firefox extension that is used by Alexa to measure website specific statistics. It is crucial to install the Alexa toolbar because Goggle uses Alexa’s Information for ranking and indexing. After installing the toolbar, surfing your own site will absolutely help you get your sites indexed by Google more quickly.
36. Install Social Sharing Plugins
Install social sharing plugins like Facebook and Twitter sharing buttons. Share this is one service that offers you to share content on Facebook and Twitter and other content hubs. Always add links to your Twitter updates and use other pages other than your Home page, like your About page, as a landing page. This is help you to gather more traffic to your site.
37. Set up a Facebook business page
Set up a Facebook business page to join in the conversation with Facebook users. You can send updates to your fans, which will show up on their home pages. You will also have access to insights and analytics of your fan base. The good thing about having a Page is that you can have an unlimited number of fans while individual accounts can only accommodate 5000 friends.
38. Participate in and/or create Facebook groups
You can find your niche market by browsing through Facebook groups. Once you find a group relating to your niche participate in it and get yourself known to their members by giving value to the group. Make your website URL known. Soon enough, people will start noticing you and traffic will flock to your website. Alternatively, you can create your own Facebook group as well, so that you have total freedom to do what you want in your group.
39. Set up events on Facebook
Facebook events is an application on Facebook that helps you to organize events. It is a great way to get more traffic because by leaving all the default settings the way they are – that is, allow guests to invite others, upload photos, write on the wall, etc., every one of these activities creates news items that go out into the feeds of those individuals and their friends. This means that your content / event will go viral very fast on Facebook.
40. Take advantage of Mobile Traffic
With the increasing number of smart phone users around the world, you should take advantage of the amounts of mobile traffic by optimizing your content for mobile. Here’s an excellent course on mobile marketing: Mobile Monopoly
41. Install a Forum
Forums are a great way to get more traffic to your site. By building a forum, you are also building a community around your site where people can organize discussions and just hang out at your site.
42. Post Links on highly visible Facebook Pages
Popular Facebook Pages usually allow you to post on their Wall because they want to welcome active discussions on the page. Take the opportunity to post your link on their Facebook Page wall so that you can get the massive amount of traffic already there to your site. It is, however, strongly advisable for you to give constructive and valuable content while posting on their walls so that your content will not be deemed spam and prevent you from being ousted from the page.
43. Add your Site to Directories
Most directories offer the free option to add your URL to their listings. You will be able to pick up some high quality backlinks by adding your site to directories. This is to get your site ranking well on Google.
44. Add your Blog to Blog Directories
Blog-only directories will get you more link juice and traffic from people who are browsing the directory. So, do add your blog URL to blog directories to increase your site exposure.
45. Build Links with Other Web Masters
Another effective way to get more traffic is to put your website link on another website related to your niche. Most webmasters don’t mind doing a link exchange with you if you are to provide a reciprocal link on your site as well. In this way, Google sees the links as two way links. However, one way links are perceived to be more powerful than two way links. Therefore if you have two sites, build links with other bloggers by linking them with one site and having them link to the other. This way you and the blogger both get one way links. If you have three or more blogs you can apply this same strategy internally.
46. Do Ad Swaps with Other People in Your Niche
Cross promote by doing ad swaps with someone in your niche to get more traffic and build a substantial email list. Firstly, find someone in your niche with a similar sized email list. Send an email about their opt-in offer to your list, and they will reciprocate by sending an email about your opt-in offer to their list. Here’s a place where you can find adswap partners: http://www.safe-swaps.com
47. Submit Press Releases
A press release is a written or recorded communication directed at members of the news media for the purpose of announcing something newsworthy. They may be a old school technique, but press releases still work. Here’s an excellent software that will help you with your PR submission: Press Equalizer
48. Find JV Partners
Partner with other people in your niche to promote your products or services.
49. Conduct Proper Keyword Research
Keyword research help you to find relevant keywords that are high in demand but low in level competition. Use the Google Keyword tool to gather this information and then use it for search engine optimization or cost per click campaigns to get your website ranked to be found my prospective customers. Or you could use an awesome Keyword Research software like: Micro Niche Finder
50. Google AdWords
Pay Per Click advertising is also very effective in getting more traffic to your site. It is highly recommended if you have a sales funnel that more than pays for the cost of the traffic. Avoid PPC advertising if you do not have a product that you are already making sales with.
51. Facebook Ads
Facebook ads allow you to target your specific market according to their demographics, geographical residence and the users’ preferences. As a result of Facebook’s large user base, you have a large group to market to even if you narrow it down to your niche.
52. StumbleUpon Ads
StumbleUpon Ads are great if your content is very entertaining and controversial because it can start going viral very quickly.
53. Upload your power-point presentations onto Slideshare.net
Create interesting and eye-catching presentations. Upload it onto Slideshare.net and include the URL or links of the sites you want to send traffic to in your slides.
54. Post trainings on Learnable.com
Do you have knowledge on certain topics others are looking to learn? Create online courses and upload them to Learnable.com and watch your content go viral. Courses can come in the form of videos, articles, project files or just answering questions.
55. Do video interviews of influential people in your industry
Video interviews are great to promote your website and get more traffic. Do video interviews with influential people in your industry so you have the credibility factor to attract your niche market to actually watch your video. What’s more, the content comes easily by the answers the person gives. You are simply asking questions while valuable content is given by the expert.
56. Join a tribe such as triberr.com
Triberr.com is a community of bloggers in different niches grouped in tribes. Every time you publish a new post, everyone in your tribe will tweet it to their followers. And you do the same for everyone in your tribe. This will get your blog off the ground and buzzing with traffic in no time.
57. Set your business up with Google Places
97% of consumers search for local businesses online. Therefore, your website will get more traffic if you were to list it with Google Places.
58. Purchase Ads on a Website
Many website owners who hold well-built sites are willing to sell ad space for very cheap. Email the site owner to purchase hyper targeted traffic.
59. Paid Site Review
Get a professional blogger to review your site to pick up quality backlinks and benefit from the exposure to their community. You can find some of them at sponsoredreviews.com.
60. Business Cards
Include your website URL on your business card and let people know about your site when you give it to them.
61. Give out Swag with your URL
If you are looking for an offline method to promote your website, consider giving out swag. Everyone loves swag. Make the swag you dish out as cool as possible so that people actually wear it. Go to threadless.com for some inspiration.
62. Post Content on a Regular Basis
To generate a regular readership on your website, produce content regularly. Try to get your next few posts on standby so that you can always get your content out on the same day even if your week gets crazy and you don’t have a chance to create new content.
63. Start a Podcast
Start a Podcast to get your content out to the millions of people with iPods and other Apple products. It allows you to build up an audience who you can form strong relationships with. You can learn more about podcasting here: Niche Podcasting
64. Ask People to Stumble Your Posts
Make your content interesting and StumbleUpon can be a huge source of traffic source for your site. Get your friends to stumble your content.
65. Use the su.pr Link Shortener
Su.pr is StumbleUpon’s link shortener and when you use Su.pr to shorten a link it will automatically submit your content to StumbleUpon.
66. SocialAdr
SocialAdr is a social bookmarking service that allows you to have your bookmark saved by others in the community if you share the content of others. Users choose the content that they want to bookmark, bookmark it and SocialAdr automatically also bookmarks it on multiple bookmarking sites at once.
67. OnlyWire
OnlyWire.com allows you to send your content to up to 45 social sharing sites at once. If you are using WordPress, utilize the OnlyWire plugin so that when you publish a post, your content will be bookmarked to the 45 social bookmarking sites.
68. Install a Facebook “Like” button
By just the click of a button on the Facebook Like buttons, people will be sharing your content with their community and sending traffic to your site. For WordPress users, you can use the WP FB Like plugin.
69. Link to your site in your Email Signature
You can get traffic to your site with every email you send. Therefore, set up a custom signature with a link to your website. In addition, have it as an anchor text with the title of your site, because in that way, there is a good chance that it will get clicked.
70. Customize your 404 error page
Suggest other content on your site to visitors with a custom designed 404 page. This is so that even if they accidentally land on that page, they don’t bounce from your site.
71. Interlink your Pages
Create links that link internally within your site because the more links you have within your content to other content on your site the better your site will rank in Google. This will also mean more traffic for you. Hence, interlink the pages on your site as often as is relevant.
72. Emphasize your Popular Content
Popular content on your site is most likely to be shared by your visitors, which will in turn bring in more traffic for you. Therefore, make it easy for your visitors to find your best content.
73. Solo Ads
Find a reputable list owner who guarantees a certain amount of clicks and work out a deal for the list owner to mail a list for you for a payment. This is list building technique you can use to generate more traffic to your site.
74. Create a controversial (yet industry-related) post
Controversy and sensationalism are old tricks gain more traffic to your site but they still prove to be the most effective in getting your content shared virally on the internet. So, create a controversial post which is industry or niche related.
75. Pay for advertisement – PPC, CPC, CPA, CPL … to name a few
Paying for advertisement is a fast way for your site to gain the exposure and recognition especially when it is a completely new site. However, it takes good, solid and value-giving content to retain your viewership in the long term.
76. Create a post “101 … “ on anything
We all love lists. Examples of lists include, 100 ways to achieve certain results or ranking lists like the top most popular songs etc. Create lists on anything or to make it more effective, create lists of a topic that is currently trending.
77. Speed up your Website
When we talk about the internet, we are always talking about speed. When a website takes more than a few seconds to load some visitors will leave simply because they are impatient. Therefore speed up your website. This can be done by compressing your images or installing a w3 cache plugin to your WordPress site.
78. Optimize your Images
Optimize your images by compressing their size, label their alt tags and title so that they can be found by image search engines, such as Google Images, easily.
79. Get Quality Website Hosting
Even if you can generate a lot of traffic to your website, your traffic might not have a site to visit if your website can’t show because your website hosting is of low quality. Go with a host that is well established and has great customer service. A web host that is very reliable is Hostgator.
80. Build Backlinks
Link building is one of the surest ways to get your site ranked on Google so that you can direct massive amounts of traffic to your site. However, when building backlinks, always keep in mind that it is the quality of links over the quantity of links. One link from an authority site can do more for your site than 1,000 low quality links. Here’s an excellent software that helps build you a ton of backlinks: SEO Link Vine
81. Build Backlinks with Article Marketing
One of the ways to build quality backlinks is through article marketing. Article marketing allows you to get your content in front of many different people, and direct them back to your site. In the author bio or resource section of articles, you are able to insert links
or anchor texts and send traffic back to your site. An effective way of using the links is to send traffic to a squeeze page with a relevant opt in offer.
82. Distribute Your Articles
Once you have produced articles to be distributed to many article marketing directories, you can distribute your articles manually, or you can use the paid service Distribute Your Articles to send your articles to many article directories at once. Or use this software to help you: Article Marketing Robot
83. Use the Free Traffic System
The Free Traffic System is a tool that publishes your content and backlinks to blogs that are relevant to your niche.
84. Title Tag Optimization
Ensure that your title tags include keywords you are trying to rank on the Google search engine. By doing that, you increase the chances of ranking in Google and getting more traffic from searches containing those keywords. Here’s a cool software that automates your on-page optimisation: SEO Pressor
85. Choose a Smart Domain
A domain name that contains the keywords you are optimizing for actually gives you an advantage over everyone else trying to rank for those words.
86. Add a translation widget to your site
Install a translateion widget to your site if you want non-english traffic to your site. One such tool can be the Google Translate Tool.
87. Submit your Site to Search Engines
Manually submit your new site to Google, Yahoo and BING to inform that to crawul it on a regular basis. For a WordPress blog, install the Google XML Sitemaps plugin to enable crawling spiders to check out your site regularly.
88. Network with Other Bloggers in Your Niche
Attend blogging events and network with other bloggers in your niche. The more relationships you build with other bloggers, the better. Tweetups are a great way to
meet people if you are on Twitter and Eventcast is a cool way to keep up with the events your friends are attending.
89. Install Google Analytics and Optimize Your Site
Install Google Analytics to track variables that will give you insight into how to optimize you site. For WordPress bloggers, use the plugin Google Analyticator to easily install the Google Analytics tracking code. One tip is that by looking at the exit paths of visitors, you can see which pages should be tweaked to prevent people from bouncing from your site. You can find Google Analytics here: http://www.google.com/analytics/
90. Comment on other blogs
Mashable and TechCrunch are big blogs where many people visit to read stuff. Be the first to comment on their posts for maximum visibility.
91. Add your Blog to Technorati
Add your blog to Technorati and all of your blog posts will be imported there, giving your site powerful backlinks from an authority site every time you publish a post.
92. Spy on Your Competitors Links
Find your biggest competitors by searching for your keywords in Google. Take the top results from there and spy on their backlinks. Copy your competitor’s URL and paste it in the yahoo search bar in this manner:
link:pageurl -site:domain.com
This will show you the links that are pointing to this page so that you can attempt to duplicate them.
93. Encourage Active Commenting
Keep the conversation going on your website by answering comments with a question. One of the strategies to get your first comment is to be the first to comment in your own post. Your first comment can be asking people what they think about the post you wrote. Avoid putting them down if they disagree, and you’ll have plenty of comments in no time. For WordPress users, consider installing the disqus commenting plugin, which allows users to login with Facebook or Twitter, and then share their comment with these networks.
94. Write about Twitter
It has been observed that content that deals with Twitter tends to be shared on Twitter very liberally and writing about Facebook tends to retweet quite well also, and posts about Facebook are also “Liked” liberally on Facebook.
95. Alltop
Guy Kawasaki’s Alltop syndicates top stories about a vast variety of topics so submit your site to it and many will find you through it.
96. DMOZ
DMOZ is a highly esteemed directory and getting listed on it, your site holds a lot of weight in the search engines. Every new link to DMOZ is manually reviewed, and few are accepted, so you may or may not be included but it is still totally worth a try.
97. Put Your Website Everywhere
Get your wesite URL known by doing a little Guerilla Marketing. Some ideas: Give out business cards with an incentive for people to visit your site on them and leave them everywhere. You can also get a decal of your URL for your car. Do whatever it takes to get people to your site!
98. Ask your Readers for Feedback
Don’t be afraid to ask for opinions from people about what they think of your site because the better you can create your site to be, the more visits you will get over time from repeat visitors.
99. Track your Rank in the Search Engines
Check out the free Rank Checker firefox plugin to regularly check your rank in Google. In this way, you can track your results and make efforts to improve your site ranking. Market Samurai also has a rank checker tool.
100. Do not install ads
Popularize then monetize. Before adding ads, first ensure that you already have a steady amount of traffic and repeat visitors to your site because ads send traffic from your website elsewhere on the web, and once your visitors click away they may never return.

Protect Your AdSense Account and Your Online Income

Do you use Google AdSense or are you thinking about it as a way of making some easy cash online.

AdSense is a great way to earn some money online and actually one of the easiest to start out with.
More experienced people can earn $1000’s month with AdSense alone.

WARNING!!

One mistake and you could find your AdSense BANNED.

WORSE it may not even be your doing. You wouldn’t be the first person who suddenly discovered that a well meaning friend or family member had decided to help by clicking a few ads for you.

And the first you know about it is when you get the email

YOUR ACCOUNT HAS BEEN DISABLED FOR INVALID CLICK ACTIVITY

And that is only one way you can lose your account. There are many many others.

I most cases it simply because you do not fully understand the Google Policies and Guidelines. Yes you ticked a box when you opened your account saying you had read and understood the T&C’s but did you actually read them? have you read them since? do you fully understand them?

Pretty sure most people will answer NO. It’s a nightmare just trying to find all the things you need to know let alone read and understand them. The big problem is “You Don’t Know What You Don’t Know” – if you know what I mean.

So I put together ADSENSE ARMOUR which is a tutorial covering everything you need to know and what to avoid to keep your account in good standing and keep your earnings coming in.

I have also ran a Q&A session webinar and you can see the recording by clicking the links below

NOTE: On the first answer I said to check with Paypal but I obviously should have said AdSense

Use the “Expand” icon when mousing over teh video to maximise the  picture

CLICK HERE TO VIEW ADSENSE ARMOUR OPEN Q&A

If y0u haven’t already got your copy of AdSense Armour you see all about it here

CLICK HERE TO SEE MORE DETAILS ON ADSENSE ARMOUR

Give me your thoughts on the video and Adsense Armour by making a comment below.

Tony

 

FREE Affiliate Training and PLR articles

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The videos explain the ins and outs, the dos and don’ts  and the overlying principles of affiliate marketing.

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The PLR article alone are worth over $100 are are all brand new and current.

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Get Profitable Keywords From The Contextual Targeting Tool

Have you heard of the Google Contextual Targeting Tool.

 No? Well your in for a treat.

Yes? Stay tuned I may still have something to interest you. [SEE VIDEO BELOW]

The tool has been around for a while but it is part of the AdWords tools suite so you may not be aware of it. It has changed recently and is currently in beta but it’s looking good.

I’ve had a play with it recently and I’m getting some great results.

The contextual Targeting tool is designed for AdWords users to target the context network.

That is really AdSense. In other words it’s designed for the people who buy Ads to display on your website.

So it makes sense that the data from this site is more related to AdSense than the basic Google keyword tool. In practice it is fantastic no matter what form of monetization you want on your site

It also seems to pull a lot of keywords that the Google AdWords Keyword tool doesn’t.

Like always though they are in there , it’s just hard to get them out!

Remember any keyword list can always be dropped into the keyword tool to get the search and CPC results.

Anyway I have put together a video that goes through using the tool for keyword research. How to find some great keywords to caret websites around and, because of the way the tool works, it gives you fantastic, high CPC secondary related keywords.

Now that’s a win in my book.

I show you a couple of different ways to use the tool both very easy.

Although I don’t cover it in the video this is great way to find the best keywords to expand an exiting site or to add additional related keywords to a post. An easy way to increase visitors and revenue.

Anyway don’t hang about here listening to me rabbit on go see the video now. It could help you get a new website up today.

If you can’t see the video below here try using this link  VIEW VIDEO

or download the MP4 from HERE  (right click/save link as)

180 Free Online Resources To Help With Your IM

Do you spend hours online looking for the tools and resources you need.

Fed up with paying out every time you want to do anything.

Well, here’s some help for you.

A fellow marketer put together a report with over 180 online resources covering

 

Article Marketing Resources

Blogging Resources

Business Resources

Communication Resources

Computer Protection Resources

Domain Resources

Ecommerce Resources

File Conversion Resources

Keyword Resources

List Building Resources

Multimedia Resources

Productivity & Management Resources

Research Resources

Security Resources

SEO & Link Building Resources

Social Media Resources

Tracking & Testing Resources

Video Marketing Resources

 

Most of which are free

 

The good news is I have bought the rights to this and will be sharing with you guys.

 

You can download the Free Resource Chest right here.